Senior Marketing Executive

Search Consultancy
Closing date
10 Aug 2021

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Marketing & PR
Contract Type

Job Details

Search have partnered with an Edinburgh based consumer goods manufacturing organisation in order to support the recruitment of a newly created Senior Marketing Executive position. The role will focus on B2B marketing campaigns to drive sales opportunities for the business at a time of sustained growth.

Role responsibilities:

• Plan and deliver marketing campaigns utilising various marketing channels

• Develop a deep understanding of target customers, products and user UX/UI to ensure appropriate content

• Work alongside the wider marketing team and lead outside resources to create content to drive pipeline creation

• Take a lead on events both digital and traditional

• Work closely with the sales team to create content and programs ensure sales growth.

• Use existing and introduce new marketing automation to generate and measure lead activity.

The successful candidate's profile:

• Degree qualified in a marketing or related discipline

• A proven track record and knowledge of multi-touch marketing campaigns

• Previous experience in demand generation marketing role and a track record of growth

• Experience of setting up and using marketing automation

• Experience of using Google analytics to allow ROI analysis of paid media campaigns.

• Experience of digital setup and execution of digital events is highly desirable

• Strong written and verbal communication skills.

• Skills across the MS office

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