Marketing Manager - FMCG
12 month contract
Competive salary + Great company perks
Better Placed are working with an established FMCG brand in one of the fastest growing sectors, set to embark on their next phase of growth. We are looking for a Marketing Manager to To lead the planning and execution of the brand and trade marketing activity for the USA.
Team leadership, passion and drive will be essential as you will be responsible for a team of 6, across Trade Marketing & Brand Marketing / digital activation. The business continues to grow rapidly and would suit an FMCG Marketing Manager who enjoys building omni channel brand plans with the ability to work at pace!
There will be a particular focus on digital activation both brand and customer, as well as ongoing omnichannel brand plans and customer marketing support including retailer range reviews, NPD, and activity sell-in and support.
This role requires an all rounded, someone with digital marketing experience, brand development, marketing communication, NPD, strong line management skills as well as energy and commitment to develop the team!
•Lead the strategy and execution of annual brand plans (including brand experience project)
•Maintain digital activation at a national level, regional level, and retailer specific to drive brand awareness and penetration for both brands
•Creation and execution of global brand communication, in line with overarching strategy to create multi-channel campaigns which effectively take our products and brands to market.
•Use Test and Learn mentality to build the ideal activation plans, social media strategy, core range, NPD, design etc. for brands globally.
•Lead the strategy and execution of annual trade activation plans for key retailers
•Closely working with Innovation Team to develop an NPD pipeline and leading NPD roll out plans for both brands (Stage Gate documentation/presentations, trade sell in decks, trade support tools, launch plans).
•Agency management (digital, design and communication agencies, including briefing, establishing processes, and building relationships to ensure accurate and timely projects delivered within budget).
•People management - 121s, appraisal process, recruitment, resource planning.
What's great about this role?
This is a unique opportunity to join a business which has a strong financial backing and willing to think outside the box in order to achieve growth. Working with a dynamic and entrepreneurial team, you will lead the team for a number of well-loved brands.