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Communications Coordinator (London or Birmingham)

Employer
The Access Project
Location
UK
Salary
Competitive
Closing date
26 Jul 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

  • Applications close 9am, Tuesday, 20 July 2021 (Please note that late applications cannot be accepted)
  • Salary £25,000 FTE (+£2,000p.a. Inner London Weighting Allowance where applicable) Pro-rata
  • Contract Part-time, Permanent
  • Hours Four days per week (30 hours)
  • Location Multiple options. This role is London-based. However, we would consider applicants who would like to be based in our Birmingham office with regular travel to London, or would like to work remotely with regular travel to London (once Covid-19 restrictions are lifted home-based until that point).
  • Reporting to Head of Communications
  • Interviews w/c 26 July (to be confirmed)
  • Start date As soon as possible


About The Access ProjectIn the UK today, students from the most advantaged backgrounds are six times more likely to make it to a top university compared to their least advantaged peers. To change this, The Access Project supports students from disadvantaged backgrounds to access top universities, through a unique combination of tuition and in-school mentoring. We work with them to make good applications, get the grades and transition to university.

Our approach works our students are more than twice as likely to place at top universities compared to similar peers.

Through the COVID crisis, we have remained student-focussed and continued our support by rapidly moving all provision online. In summer 2020, we were selected as a Tuition Partner for the highly competitive National Tutoring Programme, in recognition of the quality of our work. This partnership has enabled us to expand and we now serve 1,700 students in London, the East Midland, West Midlands and Bradford. As the country emerges from COVID-19, tackling educational disadvantage is an urgent social challenge - a challenge we aim to meet by expanding our footprint and reaching more students than ever before.

RequirementsOverview of the roleIn order to attract more volunteer tutors to support our students and more brilliant organisations and businesses to partner with us, it's crucial that we communicate with clarity and impact.

The Communications Coordinator plays a key role in this by leading on social media, website management and stakeholder communications for our network of supporters. They proactively work with colleagues across the organisation to identify and generate stories and create content.

The position is suitable for someone who has already had their first role within a communications team or news production environment and who is keen to develop a more specialist skill set. This is a great role for someone who is creative, is good at juggling a diverse workload, has a keen eye for detail and who relishes the idea of having a role they can shape and grow.

Duties And ResponsibilitiesThe Communications Coordinator will

Website and social media
  • Develop and manage The Access Project's presence on social media platforms - currently Twitter, Facebook, LinkedIn and Instagram - regularly updating and posting on each of these platforms and engaging with the charity's key online audiences
  • Lead on the management of the charity's website through our content management system Wordpress
  • Audit our online presence beyond our website ensuring that our external branding and messaging is up to date, for example on social media and partner websites
  • Project manage the creation, scheduling and delivery of digital content across web, blog, and social
  • Write and curate blogs and develop and deliver a strategy to ensure blogs are read and shared by our target audiences
  • Monitor and analyse performance and produce reports evaluating digital activity to gather audience insight, set future KPIs and use insights to optimise future content and campaigns
  • Stay up-to-date with trends in online community engagement and tools to reach new and existing audiences
  • Work with expert external web development and digital marketing teams
  • Track developments related to education, widening participation, and the charity sector, as well as The Access Project's media presence


Stakeholder communications
  • Work with the Volunteering and Impact teams to coordinate communications with our volunteer tutors to maximise their attachment to the charity
  • Work with the Partnerships team to develop supporter communications
  • Map organisation-wide communications

Content and collateral creation
  • Building and maintaining a bank of our marketing collateral including but not limited to flyers, presentations, video, photography, quotes and data
  • Develop and maintain a case studies database which evidences the impact of The Access Project and can be used by colleagues to highlight our work
  • Produce high-quality and on-brand templates for The Access Project content, including for case studies, newsletters, reports, factsheets, social media graphics etc.

Internal communications
  • Oversee and manage the internal communications platform Guild. Engage and train staff in effective use of the platform. Analyse engagement and make necessary changes to help ensure TAP staff feel connected and informed
  • Draft internal comms content upon request

Media relations
  • Write press releases and generate reactive communications content
  • Provide press office support to external media organisations including arranging interviews with staff, finding student, volunteer and partner case studies
  • Help to manage and maintain the media contacts database
  • Help to facilitate media coverage on location (COVID-19 permitting)

Communications advice and support across the organisation
  • Responding to internal and external requests for communications support
  • Point of contact for reputational risk management on social media platforms. Spot potential issues and escalate within the organisation, reporting first to the Head of Communications
  • Providing any other communications support as needed
  • Training staff in effective use of branding and acting as a point of contact for branding queries to offer advice and guidance
  • Attend occasional The Access Project events outside of normal working hours which will be recognised with TOIL

Person specificationThe Communications Coordinator role sits within a small and busy team and the successful candidate will be a self-starter who is comfortable managing their own workload.

Essential Characteristics And Experience
  • Experience of working to deliver a communications programme
  • Demonstrable interest in and knowledge of social media communications and content generation
  • Experience of managing and delivering multiple projects to deadline
  • Ability to work with speed and flexibility
  • Excellent written and verbal communication skills
  • Self-starter capable of managing their own workload with minimal supervision
  • An understanding of how communications can support an organisation's growth, including our key audiences, and how to evaluate communications
  • High attention to detail and accuracy
  • Excellent relationship-building skills, with colleagues and externally
  • Commitment to the cause, mission statement and aims of The Access Project


Desirable Experience
  • Experience using Wordpress and Mailchimp
  • Experience of maintaining and developing content for a website
  • Experience of using online payment gateways such as Gocardless and Stripe
  • Experience of working with external contacts e.g. designers
  • Experience of using brand and/or house style guidelines
  • Experience of developing and evaluating a communications plan, or elements within this (e.g. a series of blogs, a social media campaign)
  • Experience of video editing
  • Experience of design (including Canva and/or Adobe Suite products)
  • Experience of working with MPs


Benefits As an equal opportunities employer we welcome applications for all suitably qualified persons. However as Black, Asian and Minority Ethnic (BAME) individuals are currently under-represented within the organisation, which does not reflect our diverse student body, we would particularly welcome applications from BAME candidates. All appointments will be made on merit. The Access Project offers
  • A great working environment!
  • 25 days annual leave p.a. (pro rata) plus Bank Holidays and Christmas closure.
  • PerkBox Perks - offering nationwide shopping discounts, gym memberships, holidays, freebies, learning and much more.
  • Employee Assistance Programme, a 24 hour helpline for staff
  • Online Medical assistance - access 24/7 to a qualified GP within minutes, with referrals and prescriptions available same-day.
  • Interest-free travelcard loans
  • Cyclescheme loans
  • Employer's pensions contributions (3%)
  • CPD options
  • The Access Project welcomes requests for flexible working arrangements

Further informationReferencesAll appointments are subject to verification of employment and suitability of the candidate for the post applied for. We reserve the right to approach any previous employer for a reference and to verify their identity, but will request your permission before doing so. If you have experience of working with children please include this as one of your references.

Previous employmentEnsure that you put in full dates, names addresses and your job title. Be careful not to leave any unexplained gaps. Details of part time and relevant voluntary work should also be entered.

Education, Qualifications And TrainingEnsure you give all the information requested, including dates, establishment where you studied and make clear the level of any examinations e.g. GCSE, GCE O Level or A Level or equivalents etc. and the grades you obtained. Also include here any skills training you have had. You will be required to produce original documentary evidence of any qualifications relevant to the job, and these will be detailed on the person specification.

Proof of qualification is required before the appointment is confirmed.

Safeguarding statement

Applicants must be committed to safeguarding and promoting the welfare of children and young people.

Disclosure of a Criminal RecordThe Rehabilitation of Offenders 1974 (Exceptions) (Amendment) Order 1986 does not apply to posts where there is access to children. This means that applicants for employment which involves working with children and young people must disclose any criminal record. If you are selected for appointment you will be subject to this procedure. All Disclosures are carried out in the strictest confidence and are made only in connection with your application for employment and for no other purpose. The application for an Enhanced Disclosure will be activated before your first day of work.

TAP staff who do not directly work with children are required to undertake a basic DBS check only in line with legal requirements.

Contact information

Please direct any queries to our email via info@theaccessproject.org.ukFor further information about The Access Project, please see our website via www.theaccessproject.org.uk or contact The Access Project on 020 4513 5999.

Please ensure that you complete all of the application form questions to enable us to shortlist your application for an interview, otherwise it will be disqualified automatically. Resumes and CVs will not be considered.The Access Project is an accredited Living Wage Employer. This is independently calculated each year based on living costs and accredited employers choose to go further by paying all their staff, including subcontracted staff, a real Living Wage which we as a charity adhere to.
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