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Marketing Manager- Leading Finance SAAS firm £45k-55k - SW London (Home/ Office split)

Employer
Honor Search Ltd
Location
UK
Salary
Competitive
Closing date
24 Jun 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

(mix between on and offline marketing, Marketing Manager, SEO, PPC, CRM, CPA, Copywriting, Content, PR, Events on and offline)
  • Leading awarding winning cloud accounting SAAS firm (PLC)
  • Based in SW London Nr Hammersmith
  • Established over 10 years ago, with over 40 staff.
  • Flexible home/ work setup
  • Stand alone marketing role working closely with the CEO/ CFO/ COO Etc.

Role
  • They provide an easy to use cloud accounting and payroll software for small businesses and accountants. They sell their software through three channels: (a) direct to SMEs through their website; (b) via accountants to their clients; and (c) via large, strategic partners who have small business customers.
  • Their mission is to empower micro-businesses to better understand and manage their finances.
  • Over the past twelve years, they've built a tight-knit team that feels like a family and which has a friendly, enthusiastic and loyal ethos. Employee happiness and recognition is extremely important to them and they encourage employees to have a healthy work-life balance. They are normally based in in SW London (Nr) Hammersmith, London, but at the moment most of the team is working from home.

The role
  • You will be an extremely proactive and energetic marketer who can plan and execute well-thought-out marketing campaigns, a team player with a positive attitude, an acute eye for detail, and the ability to interact with internal and external stakeholders at all levels.
  • This is a team of one, you will own the end to end marketing and you will need to be extremely organised and capable.
  • You will report directly to the CEO and work alongside the CEO, CFO and Product Manager to plan and implement marketing strategies whilst fully understanding their target audience (small/micro-businesses).
  • You'll manage the end-to-end marketing function whilst working within budget to ensure that we meet business acquisition, upsell and retention goals. You will be expected to work with a good level of autonomy, leading projects whilst being supported by the Senior Management Team as appropriate.

Responsibilities include:
  • Manage and optimise their current PPC campaigns providing recommendations to the CEO and CFO to improve our CPA
  • Increase SEO ranking performance and website traffic: including by creating and publishing SEO-optimised content.
  • Keeping the website up to date with relevant information and making updates when necessary
  • Supporting their partnership strategy by building positive relationships with prospective and current partners to effectively promote their partnerships
  • Defining the strategy and executing effective marketing campaigns for new features, products and partnerships across all marketing channels including in-product displays, email, blog posts, social and PR ensuring on-time delivery of initiatives and to a standard reflective of the brand.
  • You will be a strong copywriter and own all the marketing messaging
  • Obtain sign off for campaign materials to ensure they are legally compliant, reflect the product correctly and have accurate company details.
  • Proposing and implementing creative marketing campaigns to generate more inbound leads to them, convert more trialists to paying customers, and upsell to our existing customers
  • Lead the setting of performance metrics for marketing campaigns, collating data and reporting on outcomes
  • Be an expert on your product and feature launch tactics
  • Work closely with the sales and account management team to improve customer conversion and retention as well as production of monthly communications
  • Achieving a smooth handover of responsibilities from the existing Marketing Manager

Requirements:
  • 5+ years of marketing experience
  • Ability to get your hands dirty - you will be a team of one
  • Strong experience in selling to small businesses, particularly microbusinesses
  • Ideally strong experience or understanding of accounting software, financial services or financial technologies
  • An innovative thinker who can propose new ideas to achieve results
  • Knowledge of SEO and PPC, including proven experience of successfully increasing website ranking
  • Experience in delivering successful PPC campaigns
  • Experience using a CRM and have the ability to build emails and manage data within it (preferably Agile CRM)
  • Adept in an environment with many competing priorities, and able to quickly and effectively prioritise these
  • Track record of delivering compelling marketing campaigns that are built in-house
  • Ability to propose and evaluate a tradeoff between alternatives, and articulate why
  • Exceptional attention to detail
  • Exceptional communication skills at all levels
  • Strong project management and documentation skills
  • Strong copywriting skills
  • Confidence in presenting and discussing ideas at Senior Management or board level
  • A team player - we are a small and tight-knit team with a strong hands-on culture

If this is of interest, please get in touch and send your CV Grant
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