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CRM / Customer Loyalty Manager (Wakefield)

PDA Search and Selection Ltd
Closing date
23 Jun 2021

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Marketing & PR
Contract Type
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Job Details

Position: CRM / Customer Loyalty Manager

Salary: £36,000 + pension scheme + 28 days holiday

Hours: Monday - Friday 37.5 hours

Location: Wakefield, West Yorkshire

We are currently recruiting for an experienced CRM / Customer Loyalty Manager to join an established womenswear Brand, with offices based in Yorkshire. This is a full-time office-based role.

Job Description:
  • Manage the communications plan for loyalty card members
  • Follow through the road map to increase membership, drive loyalty & reduce markdown
  • Manage the exclusive loyalty card member online content area
  • Plan and manage the delivery of CRM strategies encouraging customer retention, advocacy and maximising customer's lifetime value across all channels both traditional and digital
  • Analyse CRM campaigns and take action at a customer level to optimize campaign performance
  • Provide full ROI analysis on all elements of the CRM strategy
  • Ensure all CRM campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed, or processed within the remit of the post
  • Maximise membership and grow the proportion of loyal multi-channel customers
  • Implement test and learn strategies to evolve the loyalty scheme to attract and retain customers across all channels
  • Monitor and report on loyalty card database growth and churn
  • Monitor the health of the customer database to ensure the data we are using across the business is accurate
  • Develop 3rd party relationships to provide extra benefits for loyalty scheme members
  • Source free gifts, competitions and offers for loyalty club members in line with the monthly customer experience calendar
  • Ensure the database is segmented effectively for targeted CRM communications
  • Ensure return on investment through KPI and performance metrics

Candidate requirements:
  • Previous experience working as a CRM / Customer Loyalty Manager is required, preference will be given to candidates with experience working in the fashion retail industry
  • An analytical problem solver with strong computer skills
  • A good understanding of the retail sector in particular Womenswear
  • An excellent communicator, written and orally, with the ability to influence at all levels
  • A sound knowledge of marketing, customer insight, and data management
  • A solid understanding of GDPR compliance

To apply for this role please forward your up-to-date CV to Jonathan Davidson at PDA SEARCH & SELECTION LIMITED
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