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Paid Social Specialist

Discovery Inc
Closing date
14 Jun 2021

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Marketing & PR
Contract Type
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Job Details

General Summary

The Global Subscriber Acquisition team acts as an internal media agency that handles the strategy, execution, and reporting of all media vehicles with the goal of driving multiplatform viewership of Discovery Inc's TV networks and direct-to-consumer digital products.

This role is a critical position within the Global Subscriber Acquisition team. The successful candidate will focus on paid social, with the goal of efficiently acquiring consumers to Discovery's digital products. This includes cost per install and cost per acquisition/subscription. Responsibilities will include working closely with the Media Strategy team to develop and execute paid social (including Facebook, Instagram, Twitter, Pinterest, Snap).

Key Responsibilities

  • Oversee the development and execution of direct response paid social campaigns with the goal of subscriber acquisition.
  • Ensure campaign are executed flawlessly, with an eye on constant optimization.
  • Work with Acquisition Strategy team to gain an understanding of campaign-specific goals, build targeting, and execution recommendations.
  • Track, measure, and analyze the performance of paid social campaigns.
  • Lead monitoring and reporting of campaign performance and proactively communicate any issues.
  • Review plans and actively apply learnings to create best-in-class executions.
  • Serve as the paid social expert, platform partner, and trend-spotter to bring first-to-market social and digital media opportunities that align with business objectives.
  • Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).

Key Skills and Experience

  • Proven hands on in-platform Paid Social experience.
  • Proven experience with Direct Response paid social campaigns with experience in attribution and conversion tracking.
  • Demonstrated expertise in media strategy and execution within buying platforms (Facebook Business Manager), showing the ability to manage multiple campaigns at once.
  • Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
  • Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
  • Excellent interpersonal and communication skills (written and verbal)
  • Analytical and comfortable with dealing with numbers and reporting
  • Reasonable availability to respond to requests and tend to real-time needs of campaigns outside normal business hours.
  • Understanding of subscription streaming services is a plus.
  • Willingness and flexibility to "pitch in" with various ad-hoc projects to help support the larger Global Subscriber Acquisition team. Including cross-functional support to other bid-based buyers (social, programmatic, SEM).
  • Ability to adapt to change and continually evolve skills to meet the everchanging needs of the television industry.
  • Proficient in Microsoft Office systems, specifically in Excel.
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