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Digital Growth Manager

Michael Page Marketing
Closing date
14 Jun 2021

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Marketing & PR
Contract Type
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Job Details

An exciting new opportunity within an international automotive business

Looking for an experience Digital Marketeer to help accelerate digital growth

Client Details

My client are a global automobile manufacturer who are present in nearly 200 countries with over 45,000 employees.

  • Lead campaign and planning for Digital channels working closely with the Communications team.
  • Acquisition & CRM: Develop the existing performance marketing mix to reduce acquisition cost and drive customer growth
  • You will build, grow, and manage all digital marketing channels
  • Create strategies across digital channels including Paid Search, Social, Display, and Paid Social
  • Manage the relationship with digital marketing agencies.
  • Manage the UX optimisation and development of the website with the aims of improving conversion and leverage the value of leads.
  • Analyse customer journeys across all customer journey touchpoints. Optimising the critical paths in the awareness, consideration, conversion stages of lead generation.
  • Ensure website is optimised for SEO and manage SEO growth strategy.
  • Update content for new price changes, new offers, in line with quarterly marketing campaigns
  • Manage the analytics across all growth activity to demonstrate channel performance and return on investment.
  • Lead and deliver core projects in the digital marketing roadmap.
  • Lead cross functional projects working with internal and external teams.

  • Experience in website optimisation and performance marketing.
  • Experience in managing digital media budgets.
  • Experience of budgeting, forecasting, and reporting in an online business.
  • Managing online content
  • 5 + years in Digital or Retail Marketing preferably with Omnichannel experience in lead management.
  • Exceptional digital marketing skills with proven experience of First Party Data, Automation, Look-a-Likes and Personalisation.
  • Strong problem solver and analyst thrives in a data-driven test-and-learn environment.
  • High appetite to learn through hands-on experience.
  • Organised with a structured approach to work with a keen eye for detail.
  • Excellent communication and interpersonal skills, with a collaborative ethos and the ability to interact and influence a diverse range of people.

Job Offer
  • Competitive salary up to £51,000
  • Company car
  • 25 days holiday increasing up to 30 after several years of service
  • Employee discounts
  • Pension
  • Office based in Milton Keynes 4 days a week
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