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Digital Marketing Manager

Employer
Enterprise Nation
Location
UK
Salary
Competitive
Closing date
2 Jun 2021

View more

Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Job description: Digital marketing manager

Enterprise Nation is the UK's most active small business network. We help people turn their good ideas into great businesses and support existing businesses to grow. This happens through an online support platform, lively events, and campaigning voice to government. Our members are tech-savvy, ambitious for growth, and keen to be part of a community that informs and inspires.

This position will lead the development and implementation of campaigns, driving awareness and attracting more small businesses and advisers to join the Enterprise Nation community, plus supporting partner marketing programmes.

Your focus will be to build and develop the digital strategy in line with brand objectives. This will combine a full mix of digital resources including the website [enterprisenation.com], social media, email marketing, SEO and PPC.

Reporting to Lorna Bladen, who is head of marketing, key responsibilities include:
  • Track and analyse website traffic flow and provide regular internal reports
  • Develop and manage digital marketing campaigns, implement and optimise social media advertising campaigns, and input into the organic strategy to grow our following
  • Evaluate web performance, platform marketing engagement and conversion to membership and partner programmes
  • Optimise content to improve user experience and the search results on the platform
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time and improving conversion
  • Oversee email campaigns: build creative, messaging and content - plus, provide recommendations for new and existing campaigns including triggers and automation
  • Developing email segmentation and personalisation strategies based on member profiling
  • Create, monitor and analyse email marketing lists for the marketing department and other areas of the business
  • Identify and test other digital marketing initiatives to increase the traffic to the site and convert more visitors to members
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

Background and skills:
  • A relevant qualification in marketing and previous experience in a similar digital marketing role
  • Hands-on experience of Google analytics, Google Adwords and other relevant suites
  • Proficiency in marketing automation technology
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Experience in ecommerce, SEO, PPC, email marketing, and social media
  • Data-driven thinking to analyse data through A/B testing and email optimisation
  • Highly numerate, and good Excel / analytical skills
  • Creative thinking and skills in content-writing
  • Ability to work in a fast-paced environment

Benefits:
  • Flexible working
  • Entrepreneurial, friendly and collaborative team
  • 28 days holiday excluding bank holiday

Salary; £35-40,000 per annum
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