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Paid Digital Specialist - DTC

Employer
The Graduate Project
Location
UK
Salary
Competitive
Closing date
17 May 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Company & Role Overview
Our client is a large global electronics company who is looking for a Paid Digital Specialist/DTC to drive growth and high-quality traffic.
Main Responsibilities
  • Collate data and analysing digital performance.
  • Develop and execute an effective customer-focussed digital marketing strategy.
  • Drive traffic to the website with a data driven approach.
  • Analyse insights on strategy and performance.
  • Effectively manage third party digital agencies.
  • Identify new digital channels and partners to maximise reach across our target market.
  • Create performance marketing reports using tools such as Google Analytics, Tableau, BiqQuery and Data Studio.
  • Continuously looking for optimisation opportunities to drive conversions and growth
Requirements:
  • Proficient in Microsoft Excel.
  • 2 years' + experience in performance marketing, retargeting, paid digital channels.
  • Experience in identifying new affiliate partners.
  • Excellent knowledge of Paid Social and PPC.
  • Experience using Google Analytics and data visualisation tools.
  • A strong grasp of Web Analytics, A/B Testing, and metrics-driven performance marketing.
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