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PPC Account Manager

Employer
Central Employment Agency Limited
Location
UK
Salary
Competitive
Closing date
14 May 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Central Employment are working in partnership wuth a leading integrated digital marketing agency based in Teesside, as they look to appoint a PPC Account Manager. Reporting into the Head of PPC, working alongside additional Paid Search specialists, you will be responsible for managing Paid Advertising campaigns for a range of clients both locally and nationally.

You will be competent in the creation of Google Ads campaigns, from designing, planning and optimising ad groups through to conversion tracking. You will liaise with client's, reporting back recommendations and improvements on accounts. Any commercial experience/exposure in managing successful Google Shopping campaigns would be an added benefit.

As PPC Account Manager you will:
  • Launch and optimise various PPC campaigns
  • Manage your own clients
  • Suggest and develop new campaigns across multiple channels
  • Ensure client performance is at an optimal level
  • Monitor and protect client KPI's
  • Identify trends in data to provide actionable insights
  • Keep up to date with the latest trends in paid search
  • Oversee accounts on search platforms (Google Ads, Microsoft Ads)
  • A/B Split testing to get the best results
  • Monitor budget and adjust bids to gain better ROI
  • Track KPI's to assess performance and pinpoint issues

As a PPC Account Manager, the following skills & experience are required:
  • Previous experience of Managing paid campaigns within an agency environment (circa 2-3 yrs min)
  • Experience in Google Ads, Google Analytics & Google Ads Editor
  • Good time management skills
  • You must be creative, ensuring ad copy and visuals are engaging
  • Good written and spoken communication skills
  • Excellent problem-solving skills
  • Highly analytical and data driven
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