Senior Individual Giving Officer - Interim Position
Job Market - Fundraising / Charity
Senior Individual Giving Officer - About the role
This temporary role has been created to help deliver the organisation's fundraising programme during a particularly busy period, incorporating direct mail (acquisition and retention), telephone and digital fundraising. We are seeking an individual with experience and expertise in digital fundraising methods as well as telephone fundraising.
You will contribute to the development and delivery of a donor acquisition and retention programme, helping us attract new, committed supporters who are inspired by our work.
You will work closely with the Development Manager to acquire new donors; develop supporter journeys and improve donor retention and implement multi-channel integrated individual giving campaigns (including RG campaigns and appeals).
This role holder will also the opportunity to lead on the development of community and supporter fundraising activities and supporter journeys.
As an accomplished communicator, you will be able to write engaging content to a wide variety of donors, ensuring that they feel personally connected to us. You will also work with our data and administration teams to ensure effective response handling and excellent customer care and that our supporter care systems and processes are efficiently maintained and delivered, ensuring donors have the optimal experience.
This is an exciting opportunity to contribute to the development and implementation of our income generation strategy. Guided by best practice, analysis and insight, and strategic objectives, you will have a proven track record of excellent project management skills and knowledge of managing a diverse development portfolio.
Reporting to the Development Manager, this role works closely with colleagues across the organisation, incorporating budget management, database/CRM management, digital marketing, and social networks (with the Marketing Team).
An enthusiastic self-starter with a hands-on approach, you will be capable of working independently or as part of a multi-disciplined team. Your fundraising knowledge and experience will help advance animal protection on the international stage.
Senior Individual Giving Officer - Key requirements
Experience of implementing and evaluating effective integrated multi-channel fundraising strategies that have created shifts in the income generating capacity of an organization, including activities aimed at recruiting new supporters.
Demonstrable success in project management and knowledge of how to effectively monitor and evaluate the success of campaigns and communications.
Creative approach, with the ability to develop and produce engaging and compelling written content.
Experience in analysing and segmenting data to produce target audiences and insights to inform and improve campaigns and communications.
Fundraising or marketing qualification/ membership.
Excellent IT skills, including expertise in CRM databases and email marketing systems (Engaging Networks preferable), tools and processes.
Experience of managing and delivering fundraising campaigns including on digital channels and telephone fundraising.
Experience of designing and implementing supporter journey's for a range of audiences.