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Digital Marketing Specialist

Employer
Avant Skincare
Location
UK
Salary
Competitive
Closing date
7 May 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

As one of the fastest-growing and award-winning skincare brand, we are currently looking for 2 candidates to join the Digital Marketing Team in their offices in Edinburgh. The ideal candidate(s) will be creative, data-savvy and methodological to support all digital marketing activities at this very exciting stage of our brand's development and the rapid growth of the business.
  • Designing and executing a strong digital marketing strategy resulting in increased customer database and sales.
  • Build and implement data-driven one-off and automated email campaigns using insights, segmentation and analytics to achieve revenue goals.
  • Implement and drive organic and paid lead-generation campaigns across multiple channels.
  • Assist in implementing SEO best practices in all avenues

Main Responsibilities:
  • Assist in creating and running targeted weekly emailing campaigns.
  • Use data and analytics to deepen our understanding of our customer's needs and wants.
  • Implementing successful re-marketing/retargeting campaigns.
  • Monitoring and reporting on emailing performance through pre-defined KPI's and achieve maximum ROI.
  • Execute A/B tests and optimise campaigns.
  • Make and implement recommendations in order to achieve maximum ROI.
  • Writing copies and providing marketing and visual direction for landing page design.
  • Growing the customer and newsletter databases.
  • Managing any outsourced agencies the Company uses for marketing when necessary.
  • Managing a network of affiliate marketing agencies, grow the network/partnership and secure placements

Specifications:
  • Educated to Degree level (preferred) - ideally in Marketing, Digital Marketing, Communications, or a similar discipline.
  • Minimum 1 year' experience in a digital marketing department.
  • Strong Photoshop skills and keen eye for detail.
  • Understanding of customer journeys and retention, acquisition and engagement
  • Working knowledge of Google Analytics, SEO best practices and emailing tools such as Mailchimp or similar.
  • Experience and proven results in creating engaging email marketing campaigns
  • Excellent communication and content writing skills.
  • Strong knowledge of GDPR and Marketing compliance implications.
  • Technical experience with HTML/CSS

Desirable but not essential:
  • Fluent in speaking and writing in any of the following languages:
  • Italian, Romanian, German, Polish, Swedish, Finish, Danish, Dutch, Norwegian, Portuguese, Russian, Chinese, Lithuanian.

Personal Attributes/Competencies:
  • Positive, enthusiastic, can do attitude
  • Ability to work autonomously and to deadline
  • Must be able to work under pressure and successfully manage a very diverse and demanding workload
  • Friendly and approachable.
  • Reliable and consistent.
  • Responsible and trustworthy.

Expected start date: 10/05/2021
Related keywords: marketing, digital marketing, social media, apprenticeship, marketing assistant

Job Types: Full-time, Permanent

Salary: £19,000.00-£27,000.00 per year

Additional pay:
  • Bonus scheme
  • Performance bonus

Benefits:
  • Employee discount
  • Macbook Pro

Schedule:
  • Monday to Friday

Education:
  • Bachelor's (preferred)

Experience:
  • Affiliate marketing: 1 year (preferred)
  • Email marketing: 1 year (preferred)
  • SEO: 1 year (preferred)

COVID-19 precaution(s):
  • Remote interview process
  • Personal protective equipment provided or required
  • Plastic shield at work stations
  • Social distancing guidelines in place
  • Virtual meetings
  • Sanitisation, disinfection or cleaning procedures in place
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