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Head of Ecommerce

Closing date
20 May 2021

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Marketing & PR
Contract Type
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Job Details

Shift's working exclusively with a luxury British Designer Brand to attract their new Head of Ecommerce. As retail reopens they will seek to push their omnichannel initiatives while treating ecommerce as a priority. The brand already has a very strong established ecommerce presence across Global territories for this person to build on. With a great ecom foundation across the site including Shopify Plus, successful 3rd parties, tools and healthy budget tripling ecom revenue in 4 years is a realistic goal. You would be managing a small team but still expected to be very hands-on ie implementing your strategy and trading the site, responsive to trends! This is a role for a senior ecommerce manager or Junior Head of Ecommerce with management skills, digital marketing ideas and enjoys the end to end juggle of managing the site.

At a glance:
  • Strategic development for overall eCommerce strategy and vision for all multichannel services
  • Budget and long term P&L planning and management
  • Defining and implementing new omnichannel approach
  • Bringing fresh ideas to paid marketing channels to drive traffic
  • Manging all 3rd party relationships - SEO, PPC, Affiliates, Dev & Amazon Lux Stores
  • Most channels performing well with focus on paid, affiliates and email for improvement
  • Develop and execute digital marketing and web trading strategies across the ecommerce channel to improve sales, grow the brand awareness, and acquire new customers
  • Manage the user experience on each digital channel including site navigation, checkout funnel, personalisation and promotional campaigns
  • Lead small teams of Ecommerce Exec, customer services manager and VIP & Loyalty Exec.
  • Reporting to the Company Director and MD (with exposure to the founder)

  • Perfect role for a senior ecommerce manager or junior Head of to step up into this role.
  • Must have premium or luxury ecommerce experience
  • A strong understanding of the end-to-end omni-channel customer experience and profitability
  • Strong track record of trading the site and driving sales for a luxury high end product range
  • Solid understanding & experience of all channels including CRM and email
  • Proven commercial experience of delivering on a global, regional and local strategies
  • Strategic planning, budget management and forecasting experience
  • Enjoys implementing your own strategy with a small team and getting stuck in ie photoshoots etc.

Central London Office & Flexible / WFH working

Salary up to £70K DOE
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