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UK Marketing Director

Employer
Hiscox
Location
UK
Salary
Competitive
Closing date
23 Apr 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

About Hiscox UK

Hiscox UK is a leading brand in the insurance market, recognised as setting the standards others try to emulate. We consistently deliver strong growth and exceptional returns, recruiting only the very best and empowering them to deliver. We are known for insuring the homes of the rich and famous through to the most innovative technology companies. Our customers are diverse and unique and are only united by our ability to provide specialist insurance tailored to their needs.

The role

Hiscox UK is looking for a marketing leader to join its high-growth UK retail business.

You will be strategic and results driven, with a passion for marketing and a deep understanding of consumers and the rapidly evolving digital marketing arena, growth driving levers and how to maximise our media spend.

You will be responsible for the development and execution of the UK Marketing strategy designed to:

  • Drive business growth from new customers and our active customer base; ensuring increasing efficiency of marketing spend through improving customer LTV
  • Develop and execute communication programmes to strengthen Hiscox brand equity and reputation in the UK
  • Build and deliver the capability required to deliver 'digital-first' marketing communication programmes and customer experiences
  • Be the voice of the consumer within the UK business; influencing strategic decisions on product, proposition, communications and service
This role reports to the UK Distribution Director, and combines resources from the UK marketing team along with Group capabilities to achieve the UK business and marketing objectives.



What you'll be doing


  • Leadership and development of the UK Marketing team and its capabilities; championing the Hiscox values and the development of individual team members to maximise performance and achieve their professional goals
  • Develop the marketing plan to achieve commercial business goals through the:
    • Identification and prioritization of target customer segments
    • Alignment of right marketing mix for each target segment to efficiently attract, convert and retain customers
    • Lead development of market-leading brand, propositions and customer relationship management to achieve sustainable competitive advantages
    • Ownership of the marketing budget ensuring the spend is optimised and enhanced to drive exceptional growth
    • Set key performance measures to ensure plans deliver against agreed objectives; evolve plans in response to insights gained
  • Ensure all consumer-facing content builds brand equity metrics and enhances the outstanding reputation of the Hiscox brand
  • Provide leadership and establish best-practice in these key areas:
    • Brand strategy
    • Management of external creative and media agencies
    • Necessary martech, adtech and other capabilities to keep pace in a digital world
    • Insight and analytics
    • Marketing effectiveness measurement
    • Budget management and negotiation
    • Regulatory compliance and conduct
  • Collaborate with other Hiscox marketing leaders across the globe to identify opportunities efficiencies and sharing of best-practice


Person Specification:
Our must haves

Commercial leadership

  • Strong inspirational leadership qualities with a demonstrable record in leading and developing teams
  • P&L understanding and ability to identify opportunities to drive profitable growth from key customer segments
  • Entrepreneurial drive combined with strong commercial instinct - brings a clear "outside in" view of digital trends and challenge across the business using commercial judgment
  • Able to set a strategic vision and take a helicopter view but the ability to dive into the detail and focus on what really matters
  • Skilled at developing relationships, with multiple stakeholders across different levels and areas of the business
  • Demonstrates the ability, determination and tenacity to move major initiatives forward, injecting pace and focus, while consistently thinking of the bottom-line impact


Marketing, customer acquisition, retention and brand development

  • Progressive performance marketeer with a track record of building high growth businesses through effective marketing strategies that embrace the rapidly developing digital arena
  • Consumer centric, and data driven, marketing approach with a strong track record of attracting and retaining customers in a B2C or B2B environment
  • Deep understanding of customer lifetime value and how to create it
  • Metrics driven: Uses the right KPIs to demonstrate the effectiveness of marketing spend and to drive effective commercial decisions - both short and long term
  • Proven history of developing impactful and effective marketing campaigns
  • Direct to consumer experience is highly preferable


Diversity and flexible working at Hiscox

At Hiscox we care about our people. We hire the best people for the job and we're committed to diversity and creating a truly inclusive culture, which we believe drives success. We also understand that working life doesn't always have to be 'nine to five' and we support flexible working wherever we can. No promises, but please chat to our resourcing team about the flexibility we could offer for this role.

#LI-SW1
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