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Digital Marketing Manager

Employer
huumun
Location
UK
Salary
Competitive
Closing date
20 Apr 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Digital Marketing Manager

Huumun is a leading digital transformation and solutions provider. This is an exciting role with international scope, in our client delivery team.

PURPOSE OF THE JOB:

To plan and execute strategic multichannel digital campaigns that drive disease awareness through SEO, SEM, social, display advertising and email.

Working in our client strategy team, you will help support a multichannel programme as part of a global drug launch for one of our major pharmaceutical clients. Key audiences will include healthcare professionals, patients, and travellers.

RESPONSIBILITIES:
  • Email campaign strategy to segmented audience types to drive engagement and subsequent retention (SFMC experience preferred)
  • SEO and SEM research across multiple markets, producing reports and guidance
  • Social research across multiple markets and audiences
  • Strategic planning of social campaigns across multiple channels (Facebook, Twitter, LinkedIn etc.)
  • Research and planning of supporting traffic drivers e.g., display advertising
  • Define measurement approach for above, including tactical and campaign reporting

QUALIFICATIONS AND EXPERIENCE PREFERRED FOR THIS ROLE:
  • A team player, with good people skills, a sense of humour and lots of energy
  • Degree-level educated
  • Digital marketing and advertising experience with focused experience in planning and/or executing programmatic campaigns
  • Strong working knowledge of SEO/SEM strategy, execution, and optimization
  • Experience in ad targeting across digital platforms
  • A strong working knowledge of digital campaign strategy and implementation with evidence of successful metrics
  • Strong attention to detail and ability to work on own initiative
  • Excellent written and verbal communication skills.
  • Previous pharmaceutical experience ideal but not mandatory
  • Knowledge of health or travel sectors a plus
  • Proven experience of working in international markets such as Latin America, USA, Europe, Asia Pacific

LOCATION:

Flexible - work from home. Our head office is in Bracknell, UK, but we will consider applications from any location.

Salary: Competitive

Due to the expected volume of applicants we may not be able to send you a personal response. We will notify you if you are progressed to the next stage.
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