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UK Website Manager

Employer
Europcar
Location
UK
Salary
Competitive
Closing date
17 Apr 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

The mission of Europcar Mobility Group is to be the preferred 'Mobility Service Company' by offering alternative and attractive solutions to vehicle ownership through a wide range of services that are open to all. The services the Group offers includes car and van rental, ride hailing and car-sharing through the brands of Europcar and Ubeeqo. Europcar Mobility Group has ambitious growth plans and delivering great customer service is at the heart of the Company's mission.

Key responsibilities:

Production management
  • Manage Europcar's CMS (Jahia, Contentful, DRM and Phrase) in order to manage site configuration
  • Create pages and content for the sites to meet UK or the Group requirements
  • Ensure all pages and content respect brand guidelines (graphic design and tone of voice)
  • Act as central point of contact for all digital merchandising activity in the UK platforms: raise, follow-up and fix incidents with central team and customer services
  • Conduct in depth and regular user testing on Europcar's different sites to ensure that functionality works correctly with a high level of quality and can be easily understood by customers
  • Liaise with legal and other internal stakeholders to ensure all websites are legally compliant
  • Drive forward best practice customer experience functionality for all websites
  • Support Europcar UK's CRM channel

Digital channels development:
  • Express UK needs for digital developments (sites, mobile, Apps etc.) in cooperation with central eCommerce team
  • Implementation and follow-up of group web projects locally, for example call back and online reviews
  • Testing of web developments before go live
  • Project manage and implement partnership ecommerce solution

Merchandising:
  • Own the calendar of promotions and coordinate with relevant stakeholders
  • Ensure that the promotion/pages are up-to-date on the site
  • Liaise with other stakeholders in the company to promote other products and make sure we follow the promotion plan
Site performance & results monitoring:
  • Challenge web analytics data and user experience testing to find opportunities to increase conversion and revenue.
  • Providing daily and weekly reporting, and ad-hoc reporting requirements
  • Other adhoc ecommerce tasks could be required, as and when advised by the UK Ecommerce Manager

Candidate specification:
  • Excellent project management, organisational and communication skills
  • Passionate, driven and capable self-starter
  • Creative, innovative and energetic team worker
  • Ability to use Google Docs, Excel and Powerpoint.
  • Ability to work with Google Analytics 360 and content management systems is an advantage.
  • Ability to work in an international team & environment
  • Skills to manage internal and external relationships

Please send in a covering letter along with your CV stating your salary expectations when applying.

Agencies - Please do not send any speculative candidates or CVs in response to this advert. The Company will not accept any terms and conditions based on a speculative applications being sent.
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