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Digital Marketing Manager

Employer
Twentyfour Recruitment Group
Location
UK
Salary
Competitive
Closing date
13 Apr 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Job Title: Digital Marketing Manager

Salary: £25,000 to £30,000 plus bonus

Location: North West London

We're working on behalf of an established Charity that in part raises funds through the retail of second hand and vintage clothing. The successful Digital Marketing Manager will be an important figure in the Charities growth plans, which strongly incorporates harnessing existing eCommerce sites and apps to transition towards selling products online via sites such as eBay, Depop, Vinted, Schpock and more.

Duties:

The core duty for this Digital Marketing Manager job is to work towards growing the online sales of the Charity, by shaping, developing and implementing the ongoing strategy including:
  • Establishing new income streams via different online platforms
  • Working with the Logistics and eCommerce manager
  • Developing online procedures, systems and operating guidelines to fellow team members
  • Work with the communications team to drive sales and awareness of the online offering through website content and social media
  • Implement weekly reporting through Key Performance Indicators (KPI's)
  • Create content including photos and written descriptions of products
  • List products to online marketplace platforms
  • Take ownership of customer service, feedback, packaging and fulfilment
  • Contribute to future planning and online sales development
  • Stay on top of market conditions, tailoring stock mix to ensure maximisation of sales through seasons
  • Competitor analysis
  • Google Analytics
  • Promote Gift Aid

Skills Needed
  • 2-3 years in content marketing, ideally around online retail
  • Experience of eBay and other selling and buying platforms such as Depop and Vinted
  • Social media and website content
  • Strong understanding of digital tools for content, eCommerce and more, so that longer-term objectives can be planned for and implemented
  • Experience in pricing and listing retail products online
  • Accuracy and attention to detail
  • Ability to work to tight deadlines
  • Strong commitment to customer service
  • Imagination and Initiative
  • Ability to implement change effectively
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