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Marketing Executive - Spring & Autumn Fair

Employer
Hyve Group plc
Location
UK
Salary
Competitive
Closing date
10 Apr 2021

View more

Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Marketing Executive

Division:

Reports to: Head of Marketing / Snr Marketing Manager

Location: London, United Kingdom

Job status: Full-time, permanent role

ABOUT HYVE

Hyve Group plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation. Hyve Group plc was announced as the new brand name of ITE Group plc in September 2019, following its significant transformation under the Transformation and Growth (TAG) programme. Our vision is to create the world's leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers. Where business is personal, where meetings move markets and where today's leaders inspire tomorrows.

SPRING & AUTUMN FAIR

We are the definitive destination for gift and home inspiration, bringing the British, European and International markets together to the UK. Unrivalled access to trends, industry insights and inspiration, providing one platform for the entire supply chain where independents, multiple retailers, interior designers and contractors come to source.

Located at the NEC in Birmingham, we facilitate connections between retailers, exhibitors, designers and marketers. With the newly co-located Moda fashion and footwear event, Spring and Autumn Fair will offer three new key shopping destinations - Home, Gift and Fashion. We are customer-centric, future-proofed and ready to help kickstart the retail market.

Key Responsibilities

  • Omnichannel strategy execution and management - working with the Senior Marketing Manager to manage the delivery of the marketing strategy and campaign plans, ensuring each activity is delivered within deadline, to budget, and gains the required audience reach across all audiences
  • Manage current relationships with existing partners (comprising of media partners, press, associations, membership bodies), responsible for acquisition and execution of these relationships as well as sourcing of high-quality digital content
  • Work with key internal stakeholders (Automation, Digital & Sales teams) to ensure all channels and opportunities are effectively optimised to produce the best results with the most effective spend
  • Present and own the strategy for digital engagement through Spring and Autumn Fair social media channels
  • Website content management: Working with the web team to keep the Spring and Autumn Fair websites up to date with relevant content, images and links
  • Provide general admin support as and when required for the team
  • Create clear, concise, creative briefs for onsite/ sales collateral which will be customer facing




Skills and Experiences required


  • Three years' experience of marketing or account management desirable (but must have desire to develop career within marketing)
  • To be adaptable and flexible with the ever-changing environment
  • Able to multitask and manage a growing workload across Spring and Autumn Fair
  • Be proactive: to be able to take prompt action to accomplish objectives and goals beyond what is required
  • Able to work within a team and take direction, while simultaneously being able to work of their own accord
  • Excellent copywriting skills - must demonstrate examples of content production
  • Strongly results-focused, able to clearly demonstrate success via proven metrics
  • Fluent in English (verbal and written) and demonstrate ability to communicate confidently and to negotiate
  • Experience of working within the events industry - desirable
  • Degree in Marketing, Business, or a Related Field - desirable
  • Proficiency in Photoshop and In-design - desirable

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