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Product Marketing Lead - Retail Expansion

Employer
Shopify
Location
UK
Salary
Competitive
Closing date
10 Apr 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Responsibilities:

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As a senior member of the retail product team you will work closely with product managers, regional commercial teams and global marketing to make Shopify POS available in more geographies

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Develop clear product positioning, personas and key points of differentiation (competitive advantage) that comes to life in everything we do in market

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Have a holistic understanding of the entire funnel across marketing and product touch points

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Partner with global and regional marketing teams to develop a cross-channel demand generation strategy for launch and continue growth including audience segmentation, lead nurturing, marketing automation, and optimization

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Lead the ideation and execution of campaigns that promote growth for our business, partnering with product, data, demand gen, regional marketing teams

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Develop marketing materials by collaborating with content marketing and our marketing UX teams to develop compelling and unique marketing collateral across channels

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Identify KPIs, set targets, and analyze the results of product launches and growth efforts against those targets

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Partner closely with product, content marketing and creative teams to improve conversion of our free trial funnel by ensure merchants understand the value of what they'll get if they commit to using our solution

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Lead the development of sales enablement collateral including sales presentations, demos, case studies and more

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Work closely on product management, research and merchant facing teams to analyze current product strengths, weaknesses, threats and opportunities and create plans for improvement based on needs of merchants and market trends

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Communicate effectively and often to ensure that all stakeholders are aligned
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