B2B Marketing Executive

A leading insurance broker is seeking a Campaign Marketing Executive to design and implement B2B acquisition and retention campaigns across one of it's core business units.

Responsibilities:

• Work in partnership with stakeholders to understand their sales requirements and challenges, and devise comprehensive marketing strategies to help drive organic growth for brands
• Plan and deliver integrated marketing campaigns - acquisition, retention and cross-sell utilising a variety of on and offline marketing channels approach
• With the key objective of lead generation, manage a variety of events, deliver email campaigns, and maximise the promotional opportunities available through industry partners and associations
• Monitor key metrics and consistently analyse the effectiveness of marketing initiatives to optimise performance, maximise results and ultimately drive revenue
• With an analytical mindset, gather data insights and report ROI

Requirements:

• Track record of implementing and managing marketing strategies and campaigns
• Background in B2B employee benefits or B2B insurance or wider B2B financial services is preferred
• Email campaign experience strong digital marketing capability
• Proficient with analytical tools and measurement of ROI
• Experience of owning and leading marketing projects from scratch
• UK experience is essential