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B2B Marketing Executive

Closing date
10 Apr 2021

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Marketing & PR
Contract Type
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Job Details

A leading insurance broker is seeking a Campaign Marketing Executive to design and implement B2B acquisition and retention campaigns across one of it's core business units.

  • Work in partnership with stakeholders to understand their sales requirements and challenges, and devise comprehensive marketing strategies to help drive organic growth for brands
  • Plan and deliver integrated marketing campaigns - acquisition, retention and cross-sell utilising a variety of on and offline marketing channels approach
  • With the key objective of lead generation, manage a variety of events, deliver email campaigns, and maximise the promotional opportunities available through industry partners and associations
  • Monitor key metrics and consistently analyse the effectiveness of marketing initiatives to optimise performance, maximise results and ultimately drive revenue
  • With an analytical mindset, gather data insights and report ROI

  • Track record of implementing and managing marketing strategies and campaigns
  • Background in B2B employee benefits or B2B insurance or wider B2B financial services is preferred
  • Email campaign experience strong digital marketing capability
  • Proficient with analytical tools and measurement of ROI
  • Experience of owning and leading marketing projects from scratch
  • UK experience is essential
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