A rare and exciting opportunity to join an amazing health-care brand with a focus on enabling health-care to be accessible for all - globally.
This role is working in their growing team in Daresbury, where you will be using your digital marketing skills to enable lead acquisition and brand building.
An organisation with heart, focus and ambition. A medical devices organisation with a global presence, their vision is to enable health-care to be accessible to all, and this type of organisation should appeal to a commercial digital marketer who wants to work for a business and organisation where you can help them achieve their business and philanthropy objectives
The Digital Marketing Executive role is a key role within a small but rapidly growing team, you will be a key member of this team and your expertise within digital marketing will lead the organisation in relation to their digital lead acquisition and brand awareness.
With a global audience, and an organisation where your voice, opinions and ideas are welcomed and embraced. You will have the unique opportunity to help bring their objectives to life and influence the digital marketing strategy.
Collaborate with other marketing team members to create B2B digital strategies that drive traffic to the website and inbound lead generation for our products.
Including activities such as SEO, PPC, social, email and other channels that are complementary to the content marketing strategy.
Sspearhead creative ideas to the broader marketing team.
Create traffic acquisition, conversion and retention strategies upon visitors enter the website in line with the set objectives.
Understand how and what copy converts best, how to create content for visitors to stay engaged with our site. Create A/B tests to support this understanding.
Design creative digital visual content such as short videos, infographics, photos, social media news stories and more to build awareness of the brand and generate lead opportunities and engage current customers.
Participate in the creation of strategies for written content and content calendar as part of the digital marketing strategy.
Participate in building relationships with digital media outlets and content creators
Support in marketing analytics and reporting with a baseline understanding on how to tag events, create goals, track engagement, and collect, read, and interpret data.
Using our CRM Salesforce, maintain a clear and up to date customer segmentation of data, cleansing and developing where required and ensuring all data is GDPR compliant
Always be looking at ways to do things better and keep abreast of new trends/developments in the industry.
You will be a B2B Digital Marketing professional, who is looking for a role, organisation and opportunity where you can develop your career in the long term.
You will be keen to work for a business with a great culture and environment but also an exciting future where you could develop a long term career.
You will have a proven background within lead generation strategies and campaign management along with social media management and optimisation
Great team and culture
Scope to develop a long term career
Flexbility for home and office working