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Institutional Marketing Manager

William Blake Group
Closing date
28 Apr 2021

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Marketing & PR
Contract Type
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Job Details

Main responsibilities
  • Efficient marketing support for international Institutional Channel
    • Contribute to development of institutional marketing materials with a particular focus on private assets
    • Maintain institutional marketing materials up-to-date and ensure availability of the documentation on intranet
    • Propose marketing actions/initiatives/deliverables aligned with the 2021 Institutional Marketing Strategy
    • Respond to sales requests and provide appropriate material to support institutional client meetings, roadshows and events
    • Communicate internally to sales on marketing actions/initiatives/deliverable
  • Institutional Website
    • Publication of content on website using CMS
    • Communicate via internal email to Institutional Sales to encourage usage
    • Ensure external promotion of all new content via regular Email Campaigns
    • Maintain the highest quality of our Marketing Cloud Email Campaigns templates
  • Maintain existing and develop new Presentations
    • Corporate Presentations - Institutional Pitchbooks, Institutional Brochure
    • Channel Presentations - Insurance, Institutional, Institutional Strategies, Private Banks, Family Offices, etc.
    • Asset classes Presentations - Equities, Fixed Income, Multi-Asset, Private Assets, Private Debt, Liquidity, Liquid Alt, etc.
    • Topic - ESG

Experience and Skills
  • Prior experience of marketing within asset management
  • Total fluency in English and good proficiency in French
  • Good understanding of institutional segment
  • Good product knowledge
  • Good teamwork and communication skills
  • Very good organisation and planning skills
  • Very good understanding of digital tools (CRM, CMS, cloud platform, Google Analytics)
  • Eager to learn and to develop new skills
  • Ability to receive feedback and improve
  • Strong attention to detail
  • Strong oral and writing, proofreading and editing skills
  • Ability to work on multiple projects and multi-task
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