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Marketing Officer - 12 Month FTC

Employer
School Improvement Liverpool Limited
Location
UK
Salary
Competitive
Closing date
16 Mar 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

About the Organisation

School Improvement Liverpool (SIL) has a firmly established reputation as a leading education service provider in the North West. We offer outstanding and quality assured support, guidance and training to schools and settings across the region and beyond.

About the Role

We're looking for an enthusiastic marketing professional who can effectively market School Improvement Liverpool (events, training and services) through existing channels and also develop additional opportunities to increase new customer acquisition. This will mainly be a digital marketing role with a focus on maintaining and developing the School Improvement Liverpool website and creating engaging copy/campaigns via social media and email. These activities will support business growth and contribute to brand awareness.

The role will involve working collaboratively with all teams across the organisation.

Main duties include -
  • Updating, maintaining and developing the School Improvement Liverpool website via the Content Management System (CMS)
  • Managing the main School Improvement Liverpool social media channels (Twitter, Facebook, YouTube, LinkedIn)
  • Copywriting, proof reading and content editing, including SEO copy
  • Creating and co-ordinating email campaigns and managing the contact database
  • Exploring ways to reach new customers, raise awareness of the business and increase sales
  • Liaising with PR agencies
  • Using statistics to monitor performance and inform updates
  • Support the development of new online learning and training platforms
  • Keeping up to date with current digital trends

Personal Qualities
  • Educated to degree level or have equivalent experience
  • Relevant marketing / communication/ sales experience
  • Experience of maintaining websites and databases
  • Knowledge of all social media platforms and experience of using social media in a business environment

Working hours - 35hrs per week

Please view full job description and person specification on the School Improvement Liverpool website.
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