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Digital Marketing Executive

Employer
Marmalade
Location
UK
Salary
Competitive
Closing date
11 Apr 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

About the Role

This is an exciting role that offers the opportunity to learn and develop skills in a variety of marketing disciplines whilst specializing in the creative side of paid advertising; creating ads and optimizing landing pages. We are looking for someone with a passion for Digital Marketing and a desire to develop a career in the field.

Reporting into the Digital Marketing Manager, you will be a key component in researching and delivering our paid advertising strategy.

The successful candidate will receive internal training across marketing disciplines.

Key Role and Responsibilities
  • Reporting on marketing activity and results against target
  • Creating and presenting regular reports
  • Providing insight and ideas to improve our digital activity
  • Monitoring creative assets and identify when they need to improve
  • Taking ownership of creative briefs for design and the design process to ensure creatives are delivered and implemented to deadlines
  • Updating and monitoring PPC ad copy
  • Undertaking regular competitor research
  • Analysing Google Analytics data to evaluate the effectiveness of our online acquisition channels

Technical skills and experience

Essential
  • Excellent verbal and written communication skills
  • Excellent organizational skills
  • Microsoft Excel & Presentation skills

Desirable
  • Experience working with Google Analytics
  • An understanding of Digital channels (PPC, Display and Paid Social)
  • Experience working with paid social media platforms
  • Experience working with a paid social media budget

Personal skills and qualities
  • Passionate about Digital Marketing
  • A desire to learn
  • Highly motivated with a 'can do' attitude
  • Have excellent communication skills

Currently, due to COVID-19 this role is fully remote. When it is safe to return to work in an office environment this role will be part remote and part office based.
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