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Digital Marketing and Automation Manager

Employer
LAW BUSINESS RESEARCH
Location
UK
Salary
Competitive
Closing date
8 Mar 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Salary: Up to £50,000 DoE

Job Summary

Law Business Research is an award-winning global provider of legal content and business intelligence for the legal and intellectual property markets. We create essential and unique information for our subscribers, who are drawn from over 100 countries around the world, via our global brands. With a strong platform for international growth, and a reputation for creating outstanding content, we can offer individuals an intellectually stimulating work environment that puts global legal and intellectual property issues at the heart of our business.

We support a diverse workforce and inclusive workplace, and welcome applications from different backgrounds.

We are looking for an experienced Digital and Automation Marketing Manager to help create and drive a sophisticated lead generation and marketing strategy for one of our exciting new subscription products.

What you would be doing:
  • Work to develop and implement an OKR-led marketing strategy for the product.
  • Be responsible for providing the sales team with a sufficient quantity of quality leads.
  • Work with our product and tech teams to optimise on-site lead generation.
  • Create and manage successful lead generation campaigns based on in-depth product and market knowledge to ensure conversion targets are achieved.
  • Make use of marketing automation to nurture leads and move them down the sales funnel.
  • Provide analysis and reports to inform business decisions on product improvements and developments.
  • Develop marketing collateral to fulfil the needs of potential, new and existing clients to support our new business, account management and customer success teams.
  • Drive engagement of existing users to increase product value via cross-channel content marketing.

What we are looking for:
  • Educated to degree level or equivalent
  • At least 5 years' experience in subscription marketing within a corporate marketing environment
  • Experience in digital marketing with automation experience using Pardot and Salesforce would be highly beneficial
  • A tech-driven approach
  • A marketeer who is metric and OKR led

In return we can offer you a rewarding career with personal and professional development in addition to a competitive salary with an excellent benefits package that includes:
  • 25 days' holiday
  • Private healthcare
  • Cycle to Work scheme
  • Season ticket loan
  • Gym allowance
  • Pension
  • Life Assurance

To apply, please complete the application form with a cover letter explaining why you are suitable for this role via the APPLY button below. We look forward to receiving your application.
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