Clore Social Leadership develops leaders working in the social sector so that they can transform their communities, organisations and the world around them. Through our activities, we aim to find, connect and develop leaders with the resilience, self-awareness and capabilities to tackle the social challenges of the 21st century.
We have an exciting and ambitious year ahead, having enhanced our range of skills and development programmes and products and launched SharedPurpose, a community platform and a catalyst for social change.
This is a unique opportunity to join an organisation that has truly embodied a progressive and adaptable approach during a challenging year for many. The charity has overhauled and optimised how it delivers both its products and programmes while ensuring that both quality and customer satisfaction remains at a high.
About the role
We are looking for a passionate and dedicated Marketing Manager to work with the Director of Marketing & External Relations to develop a creative and impactful marketing strategy that drives the organisation's evolving commercial priorities.
This involves the successful planning and implementation of targeted multi-channel marketing campaigns to inspire continued learning and social change, whilst positioning Clore Social as a thought leader within the sector.
We are looking for a skilled communicator, who can engage with several different audiences, including media, funders, clients, participants and spokespeople. The right person for this role enjoys being creative, organised, solutions-focused, has a positive work ethic, an eye for detail and understands that they are a key component in supporting our exciting campaigns.
Sales and marketing campaigns
Take ownership of the implementation of the marketing strategy, creating innovative, successful and measurable multi-channel B2B and B2C campaigns to drive growth and sales.
Deliver targeted campaigns activity through effective research and engagement of relevant organisations, individuals and stakeholders.
Obtain programme and product information from Clore Social's Programmes team to develop and deliver relevant and timely marketing and promotional activity.
Write and edit engaging copy for the website, e-newsletters, reports and publications.
Design collateral material to support the effective promotion of programmes and products.
Liaise with relevant suppliers, including photographers, videographers and design agencies.
Content and engagement strategy
With the support of the team, deliver a comprehensive content and engagement strategy to provide a diverse audience with access to high quality leadership knowledge and insights, growing Clore Social's reputation as a thought leader within the social sector.
Research and acquire blogs, testimonials and other content from a range of individuals, including programme participants, course facilitators, staff and sector leaders.
Plan and schedule engaging social media activity, encouraging debate with a range of communities online.
Research competitors and current trends within the leadership training and development sphere, adapting techniques to increase online following.
Design collateral material for social media, website and publications.
Digital and analytics
Work across the organisation to ensure that all digital platforms are integrated and aligned to deliver marketing goals - collect data from these platforms into a coherent reporting framework (with support from a specialised digital marketing agency).
Ensure Clore Social's website is updated at all times.
Develop a sound working knowledge of Google Analytics in order to monitor website usage and stats, including the setting of goals and conversion tracking.
Utilise metrics to inform current and future marketing and earned income objectives.
Consider opportunities for improving data collection techniques, feeding back to the team as appropriate.
Work with the Marketing and Communications team to support the planning and coordination events, as and when required.
Brief event photographers/videographers (when required) and post live on social media from the event.
Lead on the creation and delivery of a select number of Clore Social's e-communications.
Collate relevant news and programmes updates for inclusion in e-newsletters.
Maintain a mailing list, including regular maintenance of the online e-communications platform.
Track and report on engagement, including click through rates, adapting and improving practices where possible to increase engagement and return on investment.
Experience (E=essential, D=desirable)
Demonstrable experience of marketing programmes, products and/or services online with a proven track record of success year on year (E)
Experience in a results-driven marketing environment with an ability to articulate and focus upon ROI at all times (E)
Experience of digital platforms and communicating effectively through them (E)
Relevant experience working in a multi-faceted marketing role (E)
Proven creative, intermediate graphic design skills, with experience of Canva, Adobe Photoshop, or similar (E)
High quality customer service skills (E)
Basic video editing skills (D)
Working knowledge of digital marketing, including SEO, online advertising and email marketing (D)
Knowledge of the social sector (D)
Ability to multitask
Excellent time management skills
Strong attention to detail
Self-sufficient, well organised with a strong focus on quality, completion and consistent delivery
Presence, patience, flexibility
Energy, drive and good humour
Place and hours of work
This role is to be fulfilled over a 35 hour week and normally within office hours (Mon-Fri, 9.30am-5.30pm). It is currently entirely remote-based. Once lockdown has been fully lifted, it is preferred that there will be some attendance at our office in London and at evening events (in addition to normal hours) as necessary. We are open to discussing this further with the successful candidate.
This role will be line managed by the Director of Marketing and External Relations.
Pay and benefits
Salary for this role will be £28,000 and the post holder is entitled to 25 working days holiday each year in addition to statutory holidays.
We have provided the below dates as a guideline only. Applications and interviews will be considered on a rolling basis. We therefore recommend that you submit your application at your earliest convenience.
Please send a CV and with an accompanying cover letter no longer than one page and should illustrate your suitability for the role.
Application deadline: Monday 15 March 2021 at 11:00am
First round interviews: Monday 22 - Tuesday 23 March 2021
Second round interviews: Wednesday 24 - Friday 26 March 2021