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Marketing Manager

Mackinnon Bruce International
Closing date
3 Mar 2021

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Marketing & PR
Contract Type
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Job Details

Marketing Manager (Food Ingredients)

Increase growth in product portfolio by creating an aggressive marketing strategy, working with marketing and R&D teams, will report to marketing director and have 6 direct reports including marketing and R&D employees.

Key Accountabilities
  • Lead a project
  • Working with new product development teams to market new products
  • work on potential mergers and acquisitions if needed.
  • An excellent understanding of the food ingredients industry in order to evaluate areas the company needs to market more, in line with profit and loss to increase companies growth
  • Have a good understanding not only of the food ingredients market but also European markets and companies key competitors
  • Financial Performance
  • Work with multiple teams in the business to increase brand visibility via;

Product promotion initiatives

Participation in fairs

Development of promotional material

  • Develop campaigns for current and new products in line with companies financial goals year on year
  • Develop Marketing strategies that display clear messages relating to the company brand and products in a way that customers and stakeholders find engaging.
  • improve social media and website marketing
  • be able to review projects and marketing strategies success and present these to key stakeholders

Key skills/ Qualifications
  • Previous marketing experience
  • minimum 4 years work experience within food ingredients industry
  • an in-depth market knowledge of this industry
  • Good written and spoken communication skills and fluency in English.
  • Being able to work successful as part of a team to achieve a goal
  • Ability to work independently to prioritize and handle multiple tasks simultaneously.
  • Coordination Skills
  • Presentation Skills
  • Marketing graduate (although not essential)
  • Experience with projects/project management
  • Entrepreneurial mind-set
  • Problem solving attitude
  • Excellent Communication skills
  • able to work to deadlines and high pressure situations
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