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Earned Media Manager

Hilti GB
Closing date
1 Mar 2021

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Marketing & PR
Contract Type
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Job Details

Earned Media Manager
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Once you join Hilti, you'll see why people stay. Indeed, 82% of people who joined us two years ago are still with the company.

What's the role?
To work with the Regional Head of Brand and Communications to develop and roll out integrated Earned Media strategies for all Brand topics.

Who is Hilti?
Unless you work in construction, you probably haven't heard of us. We're a hidden gem.

We provide leading-edge tools, technologies, software and services for the professional construction sector. Our customers are loyal and enthusiastic about us. So are our people.

We regularly win Great Place to Work awards globally and are very proud to have been placed on the Times Top 100 Best Companies to Work For list in the UK by our employees for the past 10 years.

Hilti offers the best of both worlds - friendly teams locally and roles across the UK combined with the opportunities only a company of 30,000 people spread across 120 countries can bring.

What does the role involve?
You will be responsible for increasing brand awareness and influence and work closely with the Northern Europe Social Media Manager and external influencers to strongly position Hilti in the market.

You will support the Market Organisation Brand Specialists with the implementation of Earned Media concepts and strategy locally and lead on GB implementation. You will take responsibility for Crisis response management and consultation and deliver thought leadership and Earned Media concepts (round-tables, PR events, roadshows).

What do we offer?
We really value our people and we've worked hard to develop a competitive reward package that reflects this. Some of the benefits we offer include:

*Different ways to work flexibly including working from home and compressed hours so please feel free to talk about what flexibility means to you at your interview
*Genuine career advancement (more than 80% of all leadership roles are filled internally
*Competitive salary and above-average performance bonus
*6% employer pension contributions
*Private Health Insurance and Employee Assistance Programme
*33 days' holiday (inc. Bank Holidays) plus the ability to purchase 5 days more annually
*Paid leave to work on charitable projects
*Hilti Benefits Box, a reward platform offering a cycle to work scheme and shopping and lifestyle discounts/cashback
*Subsidised on-site canteen and free fruit and salad
*Free parking and excellent public transport links

Our Head Office is currently based next to Old Trafford but in early 2021 we will move to state of the art new premises at Circle Square in Central Manchester. We will continue to offer free parking for employees and will be located a short walk from Oxford Rd train station and St Peter's Square tram stop.

What you need is:
  • Extensive experience of managing Earned Media, digital PR and Branding campaigns
  • International PR or Marketing degree or equivalent experience in a senior position
  • Exceptional understanding of Earned Media, either in Brand or Ecommerce, with knowledge on the importance of press relationship management and integration of press activity with digital reporting and business impact
  • Excellent Copywriting skills
  • Reporting and analysing business impact of own PR campaigns (Google Analytics, Excel, AEM)
  • B2B sector knowledge is preferable
  • Skilled knowledge of creation programs (Mac, InDesign, Photoshop, Premiere)

Click through the 'Apply Now' button where you will be asked to upload your CV and answer a couple of short questions - the whole process should take around 90 seconds. If we like what we see, you'll be invited to a telephone interview.

If you need any support with your application please contact .
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