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CRM Manager

Employer
Michael Page Marketing
Location
UK
Salary
Competitive
Closing date
2 Mar 2021

View more

Sector
Marketing & PR
Contract Type
Permanent
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Job Details

A leading media group in London are looking for a mat cover Senior marketing and CRM manager. CRM and Salesforce Marketing Cloud experience is a must. You will be reporting into the Chief Digital Officer.

Client Details

Leading media group in London

Description
  • Oversee the management and development of the CRM channel and all marketing comms for the business, including daily newsletter communications, product marketing comms, onboarding campaigns and trigger messaging
  • Monitor the effectiveness of all marketing and CRM campaigns and activities, providing regular marketing performance reporting and ongoing insight-led recommendations
  • Work closely with the Chief Digital Officer to develop a customer segmentation strategy and ensure the CRM strategy delivers the right data to hit marketing and advertising targets
  • Implementation and optimisation of marketing strategy and activity for all the group's owned products, working closely with key company stakeholders
  • Work closely with the creative department on the development of all print and digital marketing assets

Profile
  • At least 7 years' experience in CRM and marketing
  • Proven relevant strategic marketing experience
  • Proven experience in a senior CRM and marketing role
  • Excellent organisation and time management skills
  • Proven experience in cross-channel marketing
  • Experience leading email design projects
  • Ability to manage multiple projects simultaneously
  • Excellent knowledge of ESPs, specifically Salesforce Marketing Cloud
  • Knowledge of Customer Data Platforms and their usage in multi-channel marketing
  • Good knowledge of Google Analytics
  • Good understanding of conversion rate optimisation principles for subscription product funnels
  • Good understanding of PPC and remarketing techniques, and how to deliver subscriptions value through paid activity in these channels
  • Strong knowledge of GDPR
  • Exceptional attention to detail to deliver high quality and accurate CRM and marketing campaigns

Job Offer

Mat cover role

CRM and Marketing opportunity

Remote working and office working when back to normal hours

Exciting role for a leading luxury media group

Interviews in March

Role reports into the Chief Digital Officer

South London location
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