Email Production Manager
- Employer
- Centrica plc
- Location
- UK
- Salary
- Competitive
- Closing date
- 28 Feb 2021
View more
- Sector
- Marketing & PR
- Contract Type
- Permanent
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Job Details
New Energy Platform (NEP) is a new business unit, which will provide low-cost, digital-first, hassle-free energy to consumers and small businesses in the UK.
Our ambition is to be the largest energy supplier in the UK for residential and small businesses, with a brilliant service that is effortless, reliable, hassle-free and low-cost. We need your help to make this happen... we are recruiting for a number of exciting new positions including an Email Production Manager.
Working as part of the CX, Sales & Marketing team, and together with the wider NEP business, to:
More specifically:
The person
Values & behaviours
Our ambition is to be the largest energy supplier in the UK for residential and small businesses, with a brilliant service that is effortless, reliable, hassle-free and low-cost. We need your help to make this happen... we are recruiting for a number of exciting new positions including an Email Production Manager.
Working as part of the CX, Sales & Marketing team, and together with the wider NEP business, to:
- Develop and deliver a customer-focused multi-brand Energy business, in order to disrupt the UK market and drive substantial value and customer growth for Centrica
- Build long term relationships with new and existing Consumer and Business customers, through experiences and interactions that they truly value
More specifically:
- Design and build compelling email communications supporting the business strategy
- Develop communications to bring the brand to life for our customers, and deliver the brand and marketing objectives
- Manage the end-to-end design and build of responsive emails, including creative assets and html build
- Perform campaign-specific quality assurance testing to validate functional and rendering performance
- Demonstrate subject matter expertise on NEP's email templates, email channel best practice, process and principles, and channel capabilities
- Stay current with best practices, strategies, and industry standards related to email
- Work with the Brand and Marketing team to ensure that all email communications are on brand
- Understand the performance of communications and use this data to drive continuous improvement in email design
- Work with Campaign Developer to design A/B and multivariant tests to increase engagement across marketing channels
The person
- Substantial experience in a similar role
- Proficiency in HTML, CSS and Photoshop for responsive email design and creating templates from scratch
- Excellent knowledge of email best practices, methodologies, techniques, tools and passionate about delivering a high-quality product
- Understanding of email rendering in different ISPs & basic deliverability best practice principles
- Strong understanding of how to effectively engage and convert email subscribers through template design
- Proficiency in owning and optimising email design and build process
- Experience working with an email push platform such as Salesforce Marketing Cloud
Values & behaviours
- Drives results in a fast-paced changing environment
- Thrives within uncertainty, takes decisive action and learns from mistakes
- Always strives to do better for our customers
- Curious and actively challenges the status quo to deliver better outcomes
- Brings energy to what they do and collaborates for the right result
- Open mindset, hungry for new challenges to meet business needs and develop professionally
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