Following a successful year at Petlab Co in 2020, we are continuing our plans to expand and hyper-scale the business into the new year, we have a brand new requirement for a Growth Hacker to help us drive new growth through the use of out of the box social media campaigns and creative PPC. We need someone that will be able to develop brand new innovative content to help create more brand awareness and exposure. The right talented individual would have experience working in a similar field boosting customer acquisition and retention.About Petlab Co
Petlab Co. is the world's fastest-growing pet supplement business. Launching in December 2018, Petlab Co. We managed to drive over $100m in sales in 2020 without any external funding. We have a loyal community of over 100,000+ pets and tens of thousands of owners who have had their lives positively impacted by our innovative Petlab Co. products. Petlab Co. is a vibrant, fast-moving, and customer-centric team that values and rewards high performing players. It is an ideal place for a candidate who is ambitious, hardworking, loves animals, is looking to rapidly progress their career, and would enjoy working in a vibrant environment with smart co-workers and friendly office dogs! With a currently strong foothold in the United States, in the next several years, the Company intends to rapidly establish a presence across Europe and Asia. This exciting growth/hyper-scale will be underpinned by a continually evolving bedrock of proprietary product formulations that will improve pet and owner lives. Finally, the Company intends to continue to grow the value-add services and innovative products it provides to its enthusiastic community.Requirements
- Experiment and implement new growth strategies to boost customer acquisition and retention.
- Identify, implement and measure new growth tactics and marketing methods.
- Develop original and innovative content and strategies to improve SEO and increase brand awareness.
- Create viral growth through referral marketing and other growth hacking techniques.
- Establish methods and processes to ensure measurements and experimentation can be done in a scalable and repeatable model.
- Define strategies for market-driven growth.
- Consistently analyze and refine new and existing campaigns to drive revenue, uncover insight and consumer trends.
- Create and run PPC and social media campaigns.
- Test methods strategically, producing a set hypothesis, metrics to test and report quantitatively.
- Manage lead generation campaigns through various digital marketing channels.
- Drive new customer acquisition through email marketing, influencer marketing, content marketing, video marketing, and more.
- Progressive experience in a strategic marketing role focussed on growth hacking.
- Extensive experience in developing and launching successful growth marketing campaigns.
- Proficient in using email creation and distribution platforms, plus managing and tracking effectiveness of campaigns via Google Analytics.
- Strong digital marketing, social media and HTML capability working in an online-focused organisation.
- Experience in managing digital marketing at scale across paid and performance channels (inc. PPC, Google, Facebook, etc).
- Data-driven B2C marketing background with a strong focus on CRM, e-commerce, and retention.
- Flexible working hours - We focus on results and trust people to manage their time, whether working from home, while traveling, or in the office! (During the Covid-19 pandemic the office is currently closed as the health & safety of our team is of the utmost importance to us, upon re-opening we will take every precautionary measure to ensure the office is Covid-19 secure).
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon.
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance.
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists.