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Conversion Rate Optimisation (UX) Manager

Closing date
23 Feb 2021

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Technology & New Media
Contract Type
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Job Details

Are you looking for your next big role as a CRO & UX Manager? We are Door4 and we are looking for someone just like you.

We help e-commerce and lead-generation businesses reach their best audience, convert customers, and create further opportunities for growth. With decades of combined experience in digital marketing and web development, Door4 challenges our clients to see, think and do things differently.

We are looking for a CRO Specialist to join our performance team and take our CRO service to new heights, take ownership over service delivery and create commercial impact for Door4.

This role requires a strategic and commercial thinker with specialism in user experience.

You will work in collaboration with our wider performance team to build business cases for optimisation, encouraging clients to think about their user journeys from the first interaction with the brand through to the desired outcome for the client.

You will optimise our clients performance by coordinating and implementing testing strategies to enhance the user experiences and drive improved conversion of their digital real estate. You will be passionate about site optimisation, psychology and what makes consumers tick. Whilst having a data-led analytical and critical thinking approach.

Your responsibilities:
  • Creating and maintaining testing plans with clear hypotheses and goals based on data. Liaising with other teams such as the web development and design teams to create, develop and implement tests.
  • Working with client services and senior management team to seek opportunities to utilise CRO for clients not currently running testing programs
  • Communicating and sharing the testing plans with client teams to prioritise actions.
  • Leading the testing strategy and methodologies within Door4 and determining the right tact from "quick, obvious fixes" through to complex MVT programs.
  • Making iteration recommendations to the wider team for further testing - based on test results
  • Working closely with the rest of our performance team to understand conversion rate fluctuations for clients based on traffic mixes and mitigating for them in planning.
  • Develop and implement a user experience project according to objectives, determining the appropriate levels deliverables for each client - allowing for the ability to pivot based on results.

Who you are:
  • You're a self starter who wants to 'own' their department and take responsibility for the growth and delivery of the end-to-end service.
  • Web analytics is your second home - analysing data to determine the opportunities to improve revenue, sales, leads, engagement for a client.
  • Critical thinking is your main asset being able to deconstruct a challenge and tackle each component effectively.
  • A positive attitude and willingness to go the extra mile.

Skills you have:
  • Previous experience in a UX/CRO role with a strong understanding of optimisation and testing methods.
  • Strong web analytics skills, being able to use data for trends and stories, rather than just numbers and reports.
  • Good understanding of the wider marketing landscape and how this can impact website performance.
  • Strong attention to detail is a necessity, working with large accounts the data has to be correct.
  • Confidence in presenting your case to stakeholders - internally and externally.

  • Previous management experience leading a team or individuals in pursuit of one goal
  • Experience in tracking and setting up tag management for clients

Join Door4:
  • Salary: £25,000 to £30,000 per year depending on experience
  • Progressive team of 18 people
  • Training opportunities
  • Friendly, collaborative culture
  • Free daily fruit, occasional socials
  • Be part of a team of highly-skilled professionals
  • Based in an attractive grade 2* listed studio in Lancashire
  • 25 days holiday + statutory
  • Free town centre parking
  • UK + international client base
  • An established agency going through an exciting period of growth
  • Privately owned

NOTE - Currently our team are working mainly from home. Whilst we anticipate future flexibility, we are looking for a candidate who can work from central Manchester or Burnley at least 3 days per week in normal times.
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