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Digital Marketing Executive

PEI Alternative Insight
Closing date
23 Feb 2021

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Technology & New Media
Contract Type
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Job Details

  • Implementation of the SEO and PPC led digital customer acquisition and retention strategy for PEI websites
  • Management of SEO as a channel to drive revenue for subscriptions and events
  • Management of PPC campaigns, working with an agency to optimise the channel for events acquisition
  • Be the SEO expert for the business
  • Management of key KPI reports for the digital marketing operations team, using Google Analytics and Data Studio
  • General support for the Digital Marketing Operations team

  • Ownership and reporting on SEO and PPC KPIs, and tracking ROI using Google Analytics and Google Data Studio
  • Monitoring PPC agency work to ensure key deliverables are met, working closely with the Head of Digital Marketing Operations and product marketing teams
  • Technical SEO maintenance across all sites
  • Increasing SERP rankings for our key industry search terms
  • On-page optimisation of selected pages for all sites
  • Off-page optimisation of PEI sites
  • Working with the editorial teams to ensure on page SEO optimisation is included in their workflows
  • WordPress web page updates and maintenance
  • Regular communications of activity and results to the Head of Digital Marketing Operations
  • Regular communications and alignment with product marketing teams
  • Regular update meetings with PPC agency to monitor work
  • Planning and documentation of implementation of SEO tactics, aligning with the overall SEO strategy for each website

Essential Experience -
  • Implementation of SEO techniques to increase key digital KPIs
  • Familiar with relevant SEO tools
  • Experience with SEO and PPC reporting
  • Google Analytics, Data Studio and Search Console
  • PPC campaign implementation and optimisation
  • Experience in setting up KPI reports and communicating these clearly to stakeholders
  • CMS experience, WordPress preferable
  • Experience in marketing automation platforms

Essential Knowledge / Skills -
  • A good understanding of customer journeys
  • Knowledge of standard and current SEO practices, including technical SEO
  • Annual Leave
  • Pension
  • Private Medical Insurance
  • Salary Sacrifice Scheme

Salary - DoE
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