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Paid Social Media Manager

汽车之家 / Autohome Inc (NYSE: ATHM)
Closing date
23 Feb 2021

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Marketing & PR
Contract Type
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Job Details

Job Description

Position: Digital / Paid Social Media Manager

Location: London City

Company background:

Autohome (NYSE: ATHM), established in 2005, is the leading online platform for car buyers and consumers of automotive content in China, and is now bringing its decades of experience and learning to the UK under the name YesAuto. YesAuto provides a new and better way to browse and buy cars, and gives car manufacturers and dealers the platform to reach a wider audience than ever before. YesAuto is proud to offer consumers the most entertaining and informative written and video content, as well as use cutting edge technology to get shoppers closer to a car than was ever previously possible online. In the UK more than 41 million people hold a full driving license and, like its parent website Autohome, YesAuto is a one stop shop for all your car needs. AutoHome became a publicly traded company on the New York Stock Exchange in 2013, and is committed to promoting advances in the automotive industry while constantly improving the quality of the consumer experience.

Position overview:

We are looking for a highly motivated, performance-driven, enthusiastic digital / performance marketer to join our dynamic and fast-paced team in London. In this role you will be supporting the Head of Marketing and other marketing team members to ensure the continuous growth of our paid social media and responsible for content creation for all digital channels including paid search ads, display ads, EDM, website and reviews; as well as providing feedback on digital ad copywriting and creative work from digital agencies. You will be hands-on managing 1-2 of our growing social channels and responsible for the channel performance KPIs.


• Responsible for paid social media planning, budget allocation, strategy and management

• Create strategy for paid social media campaigns

• Lead external agency for paid social media campaigns

• Work with other team members to ideate and execute creative digital campaigns that speak to our audience

• Responsible for content creation and optimization for all digital channels (including Google ads, display ads, EDM, social media messaging etc.)

• Manage campaign creative briefing and review to ensure all content and creative is on brand and effective

• Work with digital agencies to review and edit ad copywriting on a weekly base

• Compose suitable creative copywriting for digital campaigns

• Develop affiliate partnerships, support EDM performance and responsible for part of the social media KPIs

• Provide digital reporting and analysis on a regular basis

• Daily ad-hoc tasks

Skills and Qualifications:

• Minimum of 5 years work experience in digital marketing, paid social media, or digital content management

• Work experience from online automotive aggregator, internet industry or B2B & B2C ecommerce companies is a must

• Experience and knowledge in automotive, internet or lifestyle industry is strongly preferred

• End-to-end paid social media management experience: budget allocation, strategy, deployment, analytics

• Excellent copywriting skills

• Excellent command of English, both verbal and written

• Google ads, email, social media, affiliate marketing experiences

• Creative and enthusiastic

• Experience in web analytic tools and measurement and reporting techniques

• Numerate with good attention to detail

• Excellent communication skills and a team player

• Positive attitude with a can-do approach

• Good work ethics

• A degree in Business / Marketing / Digital advertising /Media is highly desired

• Certification or experience in the area of paid search, social media, YouTube advertising or email Marketing is a plus

Remuneration and benefit Package

• Competitive salary

• Superb health insurance, dental insurance and life insurance

• Passionate and vibrant working environment including;

• Dog friendly office

• Company socials

• Beer on tap

• WeWork office, events and more

More Company Information

YesAuto Website:

English intro page:

Parent company website:
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