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Product Growth Lead - StartUp

Employer
Propel
Location
UK
Salary
Competitive
Closing date
23 Feb 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Currently working with a centrallyl London-based start-up committed to creating a leading-edge app to enrich peoples' lives. Think Calm or Headspace coupled with faith! Following 2.5m in funding and a very successful soft-launch, they are now targeting massive expansion and scale in 2020. As part of their next stage of growth they are now seeking a Product Growth Lead to help bring their one of a kind digital app to people all over the world.

The market is huge, the opportunity is enormous and the time is now.

If you are looking to be part of a founding team, within a driven, fast-growing business, and are excited by the idea of seeing yourself in this role, apply now.

The Role

  • You'll own the strategy, roadmap, and execution of key growth product initiatives focused on unlocking insights and remarkable experiences for their global audience.
  • You'll drive strong decision marketing through quantitative results and A-B testing, and qualitative research and customer insights
  • •Work with a cross-functional team to develop a strategy for international product development, implementation, and rollout
  • Collaborate with business stakeholders and engineering teams to develop a roadmap of international growth projects that reflects business priorities
  • Own the A-B testing program, ensuring new experiments are defined and their impact is scientifically measured
  • Collaborate with marketing to adapt campaigns, value prop messaging, landing pages and for specific markets
  • Help strategies both back-end and customer-facing solutions to solve internationalization and localization problems
  • Prioritize Growth features, build consensus, and coordinate product schedules with a team of engineers, designers, and analysts to ship high-quality experiences, and in collaboration with the founding team and CPO
  • Conduct basic research, interviews, and usability testing to understand international teams needs and how to meet them
  • Integrate user research, market analysis, and customer feedback into product requirements to ensure products satisfy customer needs, as well as wants
  • Inform product growth initiatives with quantitative and qualitative data on user behavior and experimentation (e.g. a/b testing, survey data, usability studies)
  • Define methods and metrics for identifying success and failure while ensuring the team is clear on their objectives, and how their initiatives impact success metrics


Your success will be measured through activations, retention, revenue, virality rates

Experience
  • MUST HAVE 4 + years in a high growth environment scale up
  • Must have worked in a consumer focused app mobile first business
  • Must have proven experience as either a Product Manager focused on growth or in a Growth focused role working closely with product and engineering
  • Experience with a freemium/subscription based model
  • Proven quantitative and qualitative research and analytics skills


If this sounds exciting - and it should! - and you think you have the right experience then please apply!
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