Marketing & Communications Coordinator (Diagnostic Imaging)

About us

Guerbet is an international and fast-growing pharmaceutical company specialized in medical imaging. With a worldwide presence, Guerbet offers a comprehensive range of contrast media, injection systems, digital solutions and services for Diagnostic Imaging (CT/Cath Lab imaging, Magnetic Resonance Imaging) and Interventional Imaging (Contrast agents and medical devices). Strong values, international influence and ambition to become a new leader in medical imaging are at the heart of our mission.

Job purpose

The Marketing & Communications Coordinator will deliver and be responsible for all marketing requirements for the UK subsidiary by ensuring activities comply with national regulations and guidelines.

Key responsibilities include:

• Manage all Marketing activities for Diagnostic Imaging and Digital Solutions
• To develop & implement the Marketing plan on a local level
• Manage all product related launch plans & activities
• Coordinate promotional & educational events nationally to maintain the Guerbet UK brand
• Ensure all promotional materials are produced to the highest standards and in line with the relevant codes of conduct

· Manage relationships with key stakeholders internal and external

• Lead, manage and define regional marketing activities & compliance
• To develop and maintain promotional items that are approved for use within the ABPI guidelines & PMCPA code of practice
• Deliver promotional updates on regular basis to commercial team
• Develop professional and relevant customer presentations, marketing presentations and educational tools for the commercial operations team
• Support UK marketing plan that compliments the strategic plan
• Plan and organise presence at major UK events for diagnostic divisions
• Manage all UK based Educational events and associated budget requirements
• Manage deployment, implementation, surveillance of all required CRM responsibilities
• Monitor performance of market share including CMR and Marketing Intelligence and Analytics
• Effectively implement launch platforms within EMEA strategy for new products

Requirements:

• Familiarity with local ABPI & ABPHI regulations
• Degree in Marketing, Business or equivalent experience
• ABPI Industry qualification is an asset
• Product or marketing and events coordination
• Previous experience of working with marketing promotional companies
• Ability to adapt promotional materials in accordance with marketing strategy (brochures, banners, flyers etc.)
• Market research and data extraction knowledge
• Self-driven
• Experience of managing congress financial budgets desirable but not essential

Relationship with others:

• Reports directly to the National Sales Manager
• Works closely with the National Sales Manager, Sales Team, EMEA Marketing, Medical Science Liaison team, Customer Service, Finance and Sales Operations Team

Scope of the role:

• This is an office based role but will require occasional field based visits
• This role is responsible for marketing activities in Diagnostic Imaging and Digital Solutions