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Marketing Automation Specialist

Elevation Recruitment Group
Closing date
23 Feb 2021

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Marketing & PR
Contract Type
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Job Details

Elevation Recruitment Group are pleased to be working in an exclusive partnership with one of our Doncaster based clients as they look to recruit a Marketing Automation Executive.

Working alongside the Marketing Manager you will be responsible for building effective and efficient marketing automation programmes that engage existing and prospective customers.

Key Responsibilities include:

• Develop and maintain responsive email, form and landing page templates

• Perform A/B testing on email campaigns and landing pages to establish the most effective and best performing approach

• Ensure compliance while executing email marketing campaigns and collecting data

• Build and schedule effective marketing automation programmes that successfully engage various audiences

• Ensure the smooth running and integration of the Automation and CRM systems, regularly cross checking leads and opportunities to ensure effective workflow

• Translate marketing objectives into successful automated campaigns from briefing, agreeing objectives and metrics

• Support the wider marketing on how to best use the marketing automation platform

• Effectively work with a number of key marketing agencies

• Build upon and continually improve existing automation functionality

• Track and measure the performance of automation programmes

• Analyse data to produce insights that will help shape and optimise future campaigns

• Carrying out segmentation of the database for relevant email campaigns

We are looking to speak to Marketing Professionals with the following skills and experience:

• A passion for digital applications

• Demonstrable experience of using marketing automation and CRM software

• Good understanding of B2B Analytics and ability to use the insight to drive improvements

• Competent use of languages like HTML

• Excellent verbal, written and presentational skills

• Must be able to work under pressure and commit to deadlines - including being able to prioritise workload

• Strong attention to detail is key

Elevation Sales & Marketing is a specialist division of Elevation Recruitment Group focusing on sales & marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.
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