Elevation Recruitment Group are pleased to be working in an exclusive partnership with one of our Doncaster based clients as they look to recruit a Marketing Automation Executive.
Working alongside the Marketing Manager you will be responsible for building effective and efficient marketing automation programmes that engage existing and prospective customers.
Key Responsibilities include:
• Develop and maintain responsive email, form and landing page templates
• Perform A/B testing on email campaigns and landing pages to establish the most effective and best performing approach
• Ensure compliance while executing email marketing campaigns and collecting data
• Build and schedule effective marketing automation programmes that successfully engage various audiences
• Ensure the smooth running and integration of the Automation and CRM systems, regularly cross checking leads and opportunities to ensure effective workflow
• Translate marketing objectives into successful automated campaigns from briefing, agreeing objectives and metrics
• Support the wider marketing on how to best use the marketing automation platform
• Effectively work with a number of key marketing agencies
• Build upon and continually improve existing automation functionality
• Track and measure the performance of automation programmes
• Analyse data to produce insights that will help shape and optimise future campaigns
• Carrying out segmentation of the database for relevant email campaigns
We are looking to speak to Marketing Professionals with the following skills and experience:
• A passion for digital applications
• Demonstrable experience of using marketing automation and CRM software
• Good understanding of B2B Analytics and ability to use the insight to drive improvements
• Competent use of languages like HTML
• Excellent verbal, written and presentational skills
• Must be able to work under pressure and commit to deadlines - including being able to prioritise workload
• Strong attention to detail is key
Elevation Sales & Marketing is a specialist division of Elevation Recruitment Group focusing on sales & marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.