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Senior Brand Manager

MacGregor Black
Closing date
23 Feb 2021

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Job Details

Senior Brand Manager

Are you a high performing Brand Manager looking for progression?

Do you have experience in development and activation of brand activations?

MacGregor Black are partnering with a Leading FMCG brand on the search for a Senior Brand Manager.

As the Senior Brand Manager, you will demonstrate attaining results and exceptional execution. You will be a lead in the development and execution of brand activations linked to the brand platforms and the development of assets to ensure the brand proposition remains authentic, differentiated, premium and attractive to consumers.

Key responsibilities:

  • Development and execution of brand activations
  • Development and flawless launch of new products / packaging projects (business case, commercial plan, set clear objectives and goals for innovation tests and launches, evaluation against KPIs) - managed through the gate process;
  • Lead the development of the brand innovation strategy and the ideation process.
  • Manage the relationship with and delivery of the agencies involved with the projects
  • Manage marketing spend related to activity development, ensuring effectiveness and efficiency
  • Manage performance evaluation against agreed KPIs and lead corrective action with markets

What we are looking for:

  • Established Brand Management experience in FMCG
  • Proven experience of the development and execution of brand activations
  • Managed the relationship with and delivery of the agencies involved in the projects, including performance evaluation against clear KPI agreed at the beginning of the process
  • Development of brand toolkits, customer sell in and internal brand advocacy.
  • Challenger mind-set (setting an aspirational ambition; performance-driven; focused)
  • Strong creative development skills, ability to understand powerful creative ideas
  • Strong communication skills, an engaging and dynamic personality
  • Passion for results and exceptional quality output
  • Solid influencing and engaging skills, enabling relationships based on respect, trust and reliability to a senior level

On offer is a competitive basic salary plus generous benefits package

Please contact Marie Ramsay today for a further discussion
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