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Head of Planning

Closing date
23 Feb 2021

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Marketing & PR
Contract Type
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Job Details

The roleWe're looking for a Head of Planning to lead on brand partnership planning, product marketing and B2B marketing at Mumsnet.

You'll join our commercial senior management team who work together to guide and execute Mumsnet's commercial strategy across brand partnerships, performance marketing and more.

Leading the Planning team, you'll spearhead Mumsnet's strategic approach to brand partnerships by ensuring that commercial activations work for both our clients and users. This involves collaborating closely with stakeholders across the business to produce and pitch best-in-class partnership proposals to brands looking to reach and engage with our community.

You'll additionally be responsible for product marketing, ensuring collateral is cohesive, clear and creative, as well as raising the industry profile of the business through B2B marketing efforts. You'll be expected to keep your team and the wider organisation up-to-date with industry trends and to keep a close eye on commercial conversations and proposed activations to ensure that all partnerships are aligned to Mumsnet's mission to make Parents' lives easier.

The ideal candidate for this role would be a digital marketing expert who blends creative and strategic thinking, with a head for numbers and a way with words. A genuine curiosity for industry and consumer insight will also come in handy, as will excellent leadership and pitching skills.

What Success In The Role Looks Like
  • Producing high quality, compelling, creative ideas for clients that deliver against their objectives but are also engaging for our users
  • Driving up the commercial team's conversion rate of briefs to wins
  • Attracting more commercial leads for our sales teams via B2B marketing of Mumsnet's offering

How We'll Support You
  • Weekly or bi-weekly 1-1 with line manager to review progress, provide support;
  • Formal 6-month appraisal system;
  • LinkedIn online learning - bi-weekly DEAL sessions, training to be agreed with your line manager;
  • Initial briefing sessions with relevant business partners;
  • Ongoing on the job training from your line manager.

This role reports into the Chief Advertising Officer. We're currently all home working but once we return to the office we'll embrace flexibility and remote working to the max. You'll only be required to be in the office one to two days a week (although you'll be able to come in more often if you wish).

We'll also have monthly all-hands sessions with socials. This role is envisaged as full-time but we are happy to consider flexible options for the right candidate.

If all of this sounds good to you, please apply with your CV and a covering letter that demonstrates some of the qualities we're looking for.

We'll be calling the best candidates for interview as soon as we spot them so don't delay in applying!Who We AreMumsnet is the UK's biggest website for parents, and our purpose is to make their lives easier. We've got some of the busiest forums in Europe, with users offering each other advice and support 24/7 (as well as more content, bloggers, videos, events and campaigns than you can shake a rattle at). We want to be indispensably useful for parents, and a great place to work.

Why work for us?We've grown steadily and sustainably over the last 19-odd years and we've got every intention of carrying on. We're building a high-performance, collaborative and agile work environment. We believe that mistakes are human, but learning is divine. We put purpose before profits, we're committed to diversity and equality, and our computers - metaphorically speaking - say 'YES'.

We don't only want to hire the best people we want to retain them. If you need some flexibility, let us know and we'll do our best. View our equality and diversity policy - http // - and our improved parental leave policies - https // We are also proud to be a London Living Wage employer.

Pre-COVID, we had a healthy line-up of sandwich lunches, knowledge sessions, choirs, bookclubs, yoga sessions and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town's excellent pubs and restaurants, and McDonald's deliveries for the mornings after. At the moment we're necessarily working remotely in most cases, but we're keeping up with the online after-work pub quizzes, and at least we all know how to use the mute button now.

Want to know more?Introducing Mumsnet Our Culture - our new guide to what it's like to work at Mumsnet. Read about our mission, our vision, our values and the behaviours we expect of the people who work at Mumsnet.

View Mumsnet Our Culture https //
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