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Brand Manager

Closing date
23 Feb 2021

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Marketing & PR
Contract Type
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Job Details

Brand Manager - (FTC - Mat Cover)

Wimbledon, London

We're Coty, a global leader in beauty. We're World #1 in Fragrance, World #2 in

Professional Hair Care and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.



You will work within the Coty Luxury Marketing Team on specific Beauty brands where you will support the Brand Director in implementing the operational marketing strategy in the UK market. You will deploy the Global Strategy in the UK markets and launch the NPDs developed by our Global teams.

You will take full ownership of the brands P&L, business/ local brand management and overall execution of Marketing programs including launches in the UK & Ireland.

You will constantly monitor the Marketing Promotional programme, ensuring all promotional objectives are executed on brand, on time and on budget.


  • Develop and deliver local initiative launch plans in collaboration with internal key stakeholders (e.g. sales team, trade marketing, brand finance) and external partners (e.g. media agency).
  • Ownership of brand budget, ensuring effective and accurate budget management including administration of all invoices, monthly accruals and budget trackers
  • Managing of all brand media, including briefs, agency relationships, global and fashion house approvals and internal alignment, with support from the Marketing Manager.
  • Local brand management including P&L steering to make sure all brand investments are delivering vs target KPIs and profitability targets.
  • Working with the internal & international merchandising teams to manage the design and production of local POS elements, ensure they follow both Global guidelines and UK market requirements.
  • Liaising with internal PR/ Influencer Marketing team to drive consumer engagement and off and online reach.
  • Work with internal teams on forecasts of all new initiatives and correct phasing in line with our sell-out ambitions.
  • Driving an online first mentality, finding disruptive ideas that connect with consumers and deliver strong ROI.
  • Conducting pre and post analysis of launches and promotions - qualitative and quantitative.
  • Brand analysis and share reporting on a monthly basis providing insights to relevant team members.
  • Along with internal cross divisional teams, co-manage the S&OP process, driving insights and actions for the accurate forecast for new and ongoing stock forecasts.
  • With the support of the Marketing Manager, create and implement the UK brand strategy which includes short-term intervention plans as well as longer term brand vision goals.
  • Development and delivery of brand presentations to Internal and external stakeholders, including retailers, media owners and internal teams.
  • Managing and organising potential experiential events for the brand from concept through to creation.
  • Producing local brand bibles and ensuring all marketing elements are available from the International teams for TM, VM, sales.
  • Supporting the Marketing Manager with ad hoc requests as required.
  • Manage the brand Marketing Assistant.

  • Degree or equivalent qualification in a Business related degree preferable
  • Previous experience in a similar role ideal & an understanding/appreciation of the fine fragrance market and retail environment required
  • Past experience in budget management and a strong understanding of financials
  • Experience working with the Microsoft Office suite with strong working knowledge of PowerPoint and excel.
  • Passion for Beauty industry
  • Analytical mindset; A doer who proactively seeks improvement, is a solution provider and a problem solver
  • Organized in Action; Structured mind
  • Organizes own work and the work of others effectively
  • Self-Starter; Is passionate, enthusiastic and has fun in work achievement
  • Excellence in Execution; Takes responsibility for the quality of all deliverables, contributes to doing things better and faster
  • Leader mentality, owns it, drives it. Sees opportunities to fix/ improve processes, and drives stakeholders to support deliver this change
  • Good communication skills, both written and verbal
  • Constructive Networker; Collaborates easily with others and adapts to different working styles
  • Change Champion; Is resilient and flexible, adapts to new challenges


Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
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