Plan and implement the many facets of a long term integrated SaaS growth strategy and coordinate with internal and external resources.
Set up and manage an analytics dashboard. Define and own page-level and channel-specific KPIs. Use site traffic, engagement data, and in-product metrics to prioritize opportunities and generate weekly progress reports.
Build and iterate an SEO roadmap of site updates, experiments and technical initiatives to improve keyword rankings and global search market share to drive organic traffic, signups, and revenue.
Manage the optimisation strategy for our paid and organic channels and landing pages.
Coordinate with the Product Manager to promote forthcoming feature releases and build an ongoing promotional plan.
Collaborate with our UX, Research and Customer Success teams to build a deeper understanding of visitor and customer requirements and pain points. Use those insights to inform marketing messaging and optimise lead conversion.
Build the strategy for our social media and display campaigns to support both brand & performance-based goals and continuously optimise for scale and efficiency.
Optimise retargeting campaigns to maximise full-funnel performance.
Build a lifecycle marketing program using educational content to drive Resource Guru value and stickiness.
Help with hiring as the marketing department grows.