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Digital Marketing Manager, SaaS (£80K, Work Remotely, Share Options)

Employer
Resource Guru
Location
UK
Salary
Competitive
Closing date
23 Feb 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

  • Plan and implement the many facets of a long term integrated SaaS growth strategy and coordinate with internal and external resources.
  • Set up and manage an analytics dashboard. Define and own page-level and channel-specific KPIs. Use site traffic, engagement data, and in-product metrics to prioritize opportunities and generate weekly progress reports.
  • Build and iterate an SEO roadmap of site updates, experiments and technical initiatives to improve keyword rankings and global search market share to drive organic traffic, signups, and revenue.
  • Manage the optimisation strategy for our paid and organic channels and landing pages.
  • Coordinate with the Product Manager to promote forthcoming feature releases and build an ongoing promotional plan.
  • Collaborate with our UX, Research and Customer Success teams to build a deeper understanding of visitor and customer requirements and pain points. Use those insights to inform marketing messaging and optimise lead conversion.
  • Build the strategy for our social media and display campaigns to support both brand & performance-based goals and continuously optimise for scale and efficiency.
  • Optimise retargeting campaigns to maximise full-funnel performance.
  • Build a lifecycle marketing program using educational content to drive Resource Guru value and stickiness.
  • Help with hiring as the marketing department grows.
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