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Regional Marketing Manager | North Region

Closing date
23 Feb 2021

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Marketing & PR
Contract Type
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Job Details

the role: regional marketing manager

reporting to: senior regional marketing manager

location: field based across the north of england + weekly visits to noodle hq in london

a little about us

founded in 1992 on egalitarianism principles (principles that remain today), our purpose is to nourish modern society and to make a positive impact on the world we live in. this year we are committed to action by having more plant based items on our menu, continuing to be a safe sanctuary where diversity is celebrated and continuing our support and shining a light on mental health issues

we're not just a company, we're a family whereby our beliefs and shared values create our strong culture epitomized by our people mantra of 'be you, be wagamama'

we are proud to be in the financial times top 100 most inclusive employers and regularly feature in glassdoors' top 50. We hugely value diversity and the benefits that come with having a diverse team and therefore we welcome applications from all sections of the community

the role:

we're looking for a passionate, creative + proactive individual to join our marketing team + lead the creation + execution of the marketing strategy in our north region

this role is field based and so you must be able to access + be happy to travel around the midlands + north of england. our north region spans from milton keynes to aberdeen and a weekly visit to noodle hq (london) will be required

key responsibilities:
  • write and deliver the marketing strategy for the north region
  • provide high level marketing support to the regional director advising on marketing priorities
  • support and advise general managers and area managers to ensure high quality of local marketing activity
  • you are required to split your time between noodle HQ and working from restaurants with regular interaction with your general managers and area managers
  • brand guardian for all local marketing activity across the region
  • manage the local marketing budget for the region
  • develop local marketing tactics and implement across the region (or nationally)
  • develop team of marketing 'senseis' to support with day to day marketing requests
  • be the voice of the guest in the region reporting periodically on guest experience identifying trends and areas of opportunity
  • develop influencer and partnership relationships for the region
  • lead regional marketing events aligned to national campaign activity
  • responsible for preparing briefs for restaurant activity including events, blogger reviews etc.
  • organise events + experiential activity within the region
  • liaison with designer on brand asset creation
  • utilise digital + social media platforms e.g geo-targeted ads
  • attendance at regional meetings where you'll present updates on regional and national marketing activity and guest experience
  • write new restaurant openings + refurb marketing plans

the experience + personal attributes we are looking for:
  • demonstrable experience in a local / regional marketing role
  • multi-site hospitality or retail background essential
  • ability to write marketing strategy and activity plans
  • ability to implement, execute + report on local marketing campaigns
  • highly creative | the ability to think big and not rely on what's been done before
  • ability to write engaging and impactful content
  • collaborative | can work just as well with a team as alone
  • entrepreneurial | ability to work proactively and independently
  • social media + digital know how
  • ability to analyse sales trends + identify opportunities + requirements for restaurant support
  • ability to build positive working relationships cross functionally and with all levels of stakeholders
  • ability to manage external relationships with key stakeholders, partners and agencies
  • ability to identify regional trends, events + key dates to build effective and impactful local activity
  • excellent communication skills | ability to inspire + energize key stakeholders in proposed marketing activity
  • an awareness of current affairs, trending conversations and things that our guests care about
  • ability to prioritise workload and focus on key objectives, managing own workloads to meet deadlines
  • a drive to be the voice of our guests | using insight and data to understand regional requirements + to drive local campaigns
  • understand importance of commerciality in marketing
  • be highly resilient + adaptable to change
  • ability to be flexible to adjust plans and initiatives at short notice and in line with business need

our values:

treading softly and mindfully

every step we take, we're mindful of the impact we can have on our environment, our communities, and ourselves. committed to our sustainability ambitions, we champion positive change and lead by example

zig when others zag

at wagamama we don't conform, and neither do our people. diverse and alternative, but united by one thing - bravery. this challenger and independent spirit is in our dna, it's who we are

it has to be fresh

we bring fresh into everything we do; the food we serve, the partners in our supply chain, how we work, and the way we think. it is something we never compromise on

kaizen at our heart

each day we strive for better. becoming masters of our craft. we take pride in what we do, every day, for the benefit of others. it's alive in our kitchens, our service, our people, our dishes

we've got each other's back

we believe in teamship. that working together means building close bonds of trust and support. this creates a safe sanctuary where we can be ourselves, and win together as a team
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