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Director of Digital Content, Europe

Closing date
23 Feb 2021

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Marketing & PR
Contract Type
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Job Details

Via digital marketing, Mars Wrigley has committed to elevating the quality of our brand sites, making them positive and useful experiences for our consumers and bringing them closer to our brands.

Our Role:

Be the primary point of contact between local and regional brand teams, as well as our digital technologies team to develop new technology and capabilities, to ensure that all branded digital properties (social and owned) comply with Mars, Inc. standards, utilize defined templates & systems and comply with external global, local & regional regulations.

Key Outputs
  • Partner with Digital Technologies to have best in class brand site capabilities for all brands
  • Ensures alignment of site content to brand and SEO goals as set forth by Portfolio Leads and VP Marketing, respectively
  • Partner with regions and markets to educate and enable localization of sites
  • Responsible for hitting consumer site experience goals & KPIs
  • Acts as a point of contact for global brand

What you will need:

Business degree

Proven experience with digital platform execution/ compliance and management, ideally in a CPG or related field

Experience in digital property/compliance building capability within an organization

Ability to set and achieve goals and manage multiple projects and priorities

Ability to create strong relationships across internal departments and external agencies

Mars is an equal opportunities employer
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