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Digital Marketing Manager - Specialising in Lead Generation Strategy

Employer
Extrinsica Global
Location
UK
Salary
Competitive
Closing date
23 Feb 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Digital Marketing Manager - Specialising in Lead Generation Strategy

Location: UK Remote or Oxford Science Park

Salary: £Highly competitive

Benefits: 25 days holiday plus bank holidays and Christmas holidays. Vitality Private Health Insurance, Pension Scheme, Death in Service and Critical Illness Cover. Extended lunch breaks for exercise and a Team Strava group. Regular team events as well as lots of potential for progression.

Who we are: We were one of the first 25 Azure CSPs created by Microsoft globally, and today rank as one of Microsoft's top twenty Azure solution providers in the U.K. We are growing rapidly and have secured funding to fully realise our aim of becoming the number 1 CSP in the UK. Our base is the beautiful Oxford Science Park, and our teams work both remotely and onsite.

Our culture: We don't conform or follow the crowd; we are innovators and deliberate pioneers who are open to new ideas and ways of doing things. We are always striving for excellence and are motivated by shared success. Learning, development and entrepreneurialism are encouraged within Extrinsica, and is what sets us apart. We continuously strive to improve our technical ability and ensure we nurture long term partnerships with our customers, leading with honesty and respect.

The role: You will be working closely with our Sales Team, supporting the business to reinforce its position as a thought leader and the go-to Microsoft Cloud solution provider in the UK. You will be eager to build on past achievements and help us prepare for future trends to propel business growth and visibility.

You will coordinate our digital lead-generation strategy, which will involve digital inbound marketing, including social media and our website. With a goal to attract more organic leads for the Sales Team, contribute to the attraction of passive talent and to build on our reputation as digital transformation specialists and experts in Azure, O365, Cloud Security and Edge management. This will be through a mix of micro and macro content, which will help us to stand out in the Microsoft community.

This role will suit someone with an entrepreneurial flair, who is confident staying ahead of the curve. You will support and coach others to shine with their unique content, which falls in line with our company-wide brand and the digital strategy you have developed. You will have a strategic approach analysing and measuring what works in the industry and what our target markets current needs are.

As we are a scale-up, we need someone who has the drive to develop their career, our teams and our approach to achieve far above the ground efforts and produce material results. You need to be highly adaptable to change, innovative and have a demonstrable ability to work primarily on your initiative. It is also essential that you enjoy continuous development, growth and progression, we are a fast-paced scale-up after all.



You will have experience:

· Developing a company-wide lead generation strategy in conjunction with the Sales Director

· Creating an organic content strategy

· Editing written and video content

· Organising and coordinating a team

· Analysing content success

· Delivering projects and campaigns which have increased brand awareness and resulted in increased lead generation

· A proven connector through organic social media and other mediums

· Prior experience in a scale-up technology company a plus

· Campaign management

· Copywriting

You will also have experience in or be willing to learn:
  • WordPress to help us to grow the EXG blog and keep our website up to date
  • Canva to create adverts and company stories
  • Adobe (AI, PS, ID)


The team: You will be working closely with the Sales Team, meaning you will have the ability to make and introduce some significant changes to the way we deliver. We are a mixed bunch, from triathletes to mountaineers, Xbox players and dog lovers. When the team gets together, you will always find something in common! Regular team-building events and development events, be it remote or face to face, ensure a strong social side to the business.

Role progression path: With the company growing, this role has a progression path to helping grow the marketing department and managing the team but, at the outset, lead-generation strategy. We are prepared to contribute to your growth within the company including certifications, development and progression.

The future with Extrinsica Global: Not only have we exceeded targets during the pandemic, but we have also gained growth funding. It's tangible proof that we must be doing a few things right. This funding will enable us to scale the business and work more smartly, both internally and with our clients using automation and introducing new systems. In turn, this will give our teams a greater ability to deliver exceptional solutions. If you want to be part of it and help shape a fast-paced growing company, right now couldn't be a better time to join.

The application process: When shortlisted, you will go onto a 3-stage interview process.
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