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Senior Marketing Executive - Campaign Marketing

Informa Tech
Closing date
23 Feb 2021

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Marketing & PR
Contract Type
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Job Details

Informa Tech are a global business of more than 600 colleagues, operating in 60 markets. Our purpose is to help drive the future by inspiring the Technology community to design, build and run a better digital world. We do this by informing, educating and connecting the community through our market-leading research, media, training and event brands. Every year, we welcome 2.700+ subscribers to our research, more than 3.8 million unique visitors a month to our digital communities, 42.700+ students to our training programs and 200.000 delegates to our events.

We are looking for a Senior Marketing Executive Campaign Marketer, to join us on our AI & IoT Market Pillar, to be responsible for running marketing programmes across our world-class portfolio of Events, Research and Media solutions. This is an essential role in a dynamic and fast paced team, with the objective of attracting prospective clients and converting them to marketing qualified leads (MQLs) ready for our Sales team.

In this role you will:
  • Identify target client prospects for Advertising, SPEX, Marketing Services and Research subscriptions across our portfolio of AI & IoT Events, Media and Research solutions
  • Design and execute multi-channel acquisition marketing campaigns in order to hit commercial objectives
  • Drive prospects to our websites and through the buying cycle from awareness to intent, generating demand for Sales (MQLs)
  • Lead score / prioritize MQLs and pass to Sales in a transparent and timely manner
  • Forecast and report performance metrics to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes
  • Regularly review marketing plans, response rates, demographics, and industry best practices
  • Partner with Data & Analytics within Pillar to analyse and use data to measure and improve performance
  • Create sales tools and presentations that support the acquisition objectives

What you will need to succeed:
  • Several years' experience in a b2b campaign marketing role
  • A working knowledge of the Tech industry is highly desirable
  • Digital and mobile acquisition marketing experience across search, display, social and email channels
  • Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
  • Knowledge of marketing automation platforms and concept of profiling, personalisation, nurturing
  • Strong data analytical skills - reviewing data and information, drawing conclusions and forming actionable takeaways
  • Customer oriented, with a commercial and analytical mindset
  • Exceptional communication skills - written, verbal and presentation
  • Experience building strong relationships within a matrix organisation
  • Highly collaborative, able to build effective internal relationships within a matrix organisation

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.
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