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Senior Marketing Manager

BMS Performance
Closing date
23 Feb 2021

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Marketing & PR
Contract Type
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Job Details

  • Have you worked in B2B Enterprise Technology?
  • Are you a data-driven, commercial marketer who works closely with sales functions to drive qualified leads and revenue?
  • Are you used to owning the strategic go-to-market for a complex range of products/services?
  • Do you have a natural affinity to managing, coaching and leading people?
  • Have you helped implement and transition a new marketing tech stack (automation, CRM, analytics tools) in a business?

If you can tick the above, then this could be for you...

  • Market leading technology and digital transformation consultancy
  • Senior Marketing Manager position, reporting to the Head of UK Marketing
  • Lead, coach and manage a team of six marketers
  • Own the development of the go-to-market proposition and campaign plan for the Central/Local Government vertical
  • Brand build, demand generate, and lead nurture to support multi-million-pound sales pipeline

The role:

This Senior Marketing Manager position will lead a team of six marketers, reporting directly to the Head of UK Marketing, and sitting within a wider marketing department of 35-40 people. It will be the Senior Marketing Managers responsibility to own the value proposition development for the Central and Local Government verticals of this organisation.

Core objectives for the role include -
  1. Developing and maintaining brand through new proposition development
  2. Growing and supporting a multi-million-pound sales pipeline through demand generation and ABM
  3. Train, lead and develop the wider marketing team
  4. Setting up a rigid, commercially focused analytics process to monitor all campaign activity

The successful candidate will have experience of leading a team of marketers to develop a digital technology proposition specifically targeting the public sector. This marketing function support sales cycles of up to three years and deal sizes of multi-million-pounds, so the Senior Marketing Manager must be confident of delivering a complex, integrated, content-lead marketing approach.

Day to day responsibilities summary:
  • Lead, coach and manage a team of six marketers
  • Own and develop the organisations technology and digital transformation services proposition to the Central and Local Government verticals
  • Align the proposition with overall UK&I company proposition
  • Position the business and service area as a though-leader in the industry
  • Use a fully integrated campaign strategy - email, social, digital, PR, and events
  • Grow and support the sales pipeline
  • Set up and run an ABM strategy
  • Manage the overall team marketing budgets
  • Work closely with divisional MD's and sales teams to help achieve objectives
  • Analyse and report on campaign performance vs objectives

To be considered for this role you must have:
  • Experience of developing and delivering successful B2B integrated marketing campaigns
  • Worked in conjunction with sales to develop complex, long sales cycle marketing programmes
  • Understanding of all areas of marketing - digital, inbound, outbound and events
  • Previous experience of managing and leading direct reports
  • Strong communication skills
  • Experience of developing complex GTM strategies
  • Technology product/services industry background essential
  • Experience of CRM, email marketing, automation and social media platforms

The company:

This is a business with a turnover of over £300million and with a strong marketing department that is continually hitting new heights. The business has made acquisitions over the last few years and are now able to deliver leading innovation and technology consultancy services. The business targets all vertical sectors but have a strength in the Central Government, Public Sector and Financial Services markets.

The Package for Senior Marketing Manager:

· Salary: £65,000-75,000 + excellent benefits

Location: The position of Senior Marketing Manager can be based anywhere in the UK

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.
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