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Head Of Property PR

Employer
Perowne International
Location
UK
Salary
Competitive
Closing date
23 Feb 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Perowne International has a portfolio of extraordinary clients in the luxury travel sector. The global campaigns that have been executed by the UK and US based teams have helped clients to achieve their commercial objectives and create and develop their brands and reputations.

The success of Perowne's campaigns has led to others in the related property sector seek help and support for international developments. To meet this demand, we are creating a new role for an experienced Account Director who will report to the CEO and will help build and develop this aspect of Perowne's portfolio.

Responsible to - CEO

Responsible for - Property Division



JOB DESCRIPTION



As this is a new division we are looking for an individual who has strong strategic ability to help create and drive campaigns for clients, but who also has excellent industry relationships and is as comfortable with managing media campaigns and press trips as devising the long term communications objectives. This individual must be a team leader who can build and lead a team and work closely with the other PR teams across the business.

KEY RESPONSIBILITIES
  • Forge strong client relationships based on informed strategic advice
  • Create and execute exciting and engaging campaigns to grow following, brand awareness and engagement across media channels
  • Set and manage realistic objectives for each annual plan and campaign
  • Build on strong media relationships in the property and related sectors
  • In addition to creative campaigns there is a need to deliver corporate profiles
  • Developing campaigns and programmes that can involve the social media team
  • Constantly monitor and respond to news, trends or events to capitalise on opportunities for clients
  • Develop a robust, proactive team which has a passion for delivering high quality coverage
  • Oversee reports and ensure that the team delivers campaigns with excellent attention to detail
  • Provide input and support on all crisis management across all media channels
  • Monitor competition and provide ideas to stand out
  • Manage client budgets and constantly monitor to ensure a positive ROI



KNOWLEDGE/SKILLS

  • At least six years recent experience in the Property PR sector
  • Proven track record in developing integrated campaigns which have delivered strong results against business and commercial objectives in the property sector
  • Good presentation and communication skills
  • Strong team management and communication (written and verbal) skills
  • Ability to write and edit copy in a variety of styles and tones of voice
  • Excellent attention to detail
  • Experienced project management skills
  • Passion for the property sector
  • Knowledge of the luxury lifestyle industry



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