Digital Marketing Executive

Airedale Group are seeking a Group Digital Marketing Executive. The role is a brand new position that will interface with each of the four business divisions Airedale Chemical, Rigest, Alutech, and Airedale Solutions.

Reporting to the Group CCO, the role will facilitate digital activity with approximately an 80/20 split digital vs traditional marketing, operating in a sole marketing capacity across all group companies. If you have experience as a Digital Marketing Executive or a similar role specifically with SEO, PPC, B2C social media and email marketing then we'd love to hear from you.

Key Digital Responsibilities will include:

• Devise and implement an annual strategy to build a lasting digital connection with Airedale Group customers across all group digital platforms
• Plan, monitor and improve the ongoing company presence across relevant social media (Twitter, Facebook, Linked In, You Tube etc.)
• Launch optimized PPC campaigns using Google Adwords/Bing and selected social media channels to drive sales conversions and improve brand exposure.
• Manage SEO across all group websites developing an annual SEO strategy in lien with the companies general marketing direction (keyword, image optimization etc.)
• Prepare online blogs, white papers and promotional emails, managing distribution
• Maintain customer database for emailer marketing
• Provide creative ideas for content marketing and website updates
• Collaborate with design agency to improve user experience of all group websites
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) reporting to Group CCO.
• Acquire insight in online marketing trends ensuring strategies remain relevant and up-to-date

Off Line responsibilities will include:

• Involvement with Public Relations activity alongside retained PR Agency
• Management of all group sales material including product lists, sales presentations
• Management of group print requirements including stationary and sales materials
• Co-ordination of relevant Trade Exhibitions

Key Skills

• Degree in marketing or relevant field
• Excellent communication and interpersonal skills
• Skills and experience in creative content writing
• Ability to manage a marketing budget
• Analytical mind set and critical thinking
• CIM qualification would be desirable
• Self starter able to work independently towards objectives

Package includes:

Competitive salary

37.5 hours per week

23 days annual leave plus bank holidays

EAP Scheme

For further information and applications, to include cv to: Emma Plummer, HR Advisor