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Automotive Community Manager

汽车之家 / Autohome Inc (NYSE: ATHM)
Closing date
23 Feb 2021

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Marketing & PR
Contract Type
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Job Details

Job Description

Position: Community Manager

Location: London City

Company background:

Autohome (NYSE: ATHM), established in 2005, is the leading online platform for car buyers and consumers of automotive content in China, and is now bringing its decades of experience and learning to the UK under the name YesAuto. YesAuto provides a new and better way to browse and buy cars, and gives car manufacturers and dealers the platform to reach a wider audience than ever before. YesAuto is proud to offer consumers the most entertaining and informative written and video content, as well as use cutting edge technology to get shoppers closer to a car than was ever previously possible online. In the UK more than 41 million people hold a full driving license and, like its parent website Autohome, YesAuto is a one stop shop for all your car needs. AutoHome became a publicly traded company on the New York Stock Exchange in 2013, and is committed to promoting advances in the automotive industry while constantly improving the quality of the consumer experience.

Position overview:

The Community Manager is a key part of our User Growth Department. Your role is to increase web traffic and brand awareness by driving users to create content for our website. You are responsible for creating user-generated content strategy, distributing content on the appropriate platforms, analysing performance data and develop long-term customer loyalty and engagement. This role will partner internally with Content Department.


· Build YesAuto's Facebook automotive user community from scratch

· Design content strategies and achieve annual goalsand targets

· Acquire new users with different approaches

· Buildand growthe social community to improve customer engagement and loyalty

· Create and manageonline and offline campaigns and events

· Improve userproductexperience with product team

· Establish incentive system for user community

Skills and Qualifications:

· Minimum of 1 year work experience in online community management and online user engagement

· Minimum of 1 year work experience in media / social media operations

· Proven success in building online communities

· Must have good automotive knowledge and strong awareness of automotive trend

· Excellent level of speaking, reading and writing in English.

· Working proficiency in Chinese Mandarin is a plus

· Ability to analyse web traffic metrics with Google Analytics

· Ability to use Photoshopand Premiere Pro for video / photo editing

· Experience in organising online and offline community campaigns

· Copywriting skill is a plus

· Excellent communication skills and a team player

· KPI driven, positive attitude with a can-do approach

· Creative and enthusiastic

· Numerate with good attention to detail

· A degree in Media/ Marketing / Digital Advertising is highly desired

Remuneration and benefit Package

· Competitive salary

· Superb health insurance, dental insurance and life insurance

· Passionate and vibrant working environment including;

o Company socials

o Beer on tap

o WeWork office, events and more

More Company Information

YesAuto Website:

English intro page:

Parent company website:
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