Display Executive -Paid Media

Reporting to your Paid Media Manager you will support them across a portfolio of paid media campaigns - focusing on Display but also affording the opportunity to expand into Paid Social, Paid Search, Native and Addressable Media.

Your role is to support the planning and delivery of campaigns within your portfolio. This is a hands-on role that requires a mathematical and analytical mind with a focus on building and optimising campaigns

Day to day you will also be analysing performance and delivering insightful reporting against the forecasts and media strategy. Internally you will need to report to your media manager on campaign health, threats, and opportunities.

We work in an ever-changing industry that requires continual learning, allowing us to take advantage of technological developments in the paid media environment.

As part of the media team, you will need to collaborate effectively with our Client Leadership, Creative, Data & Insight, Business Development and Organic Search teams

Key Responsibilities

Account builds

• Account structure planning & idea generation

Account management

• Day to day account checks
• Bid management and campaign adjustments
• Analyse campaign performance
• Audience analysis
• Analysing and reporting on campaign data using Microsoft Excel
• Identify challenges and devising solutions
• Suggesting next steps to improve campaign performance
• Daily client communication - email, phone and meetings

Planning & reporting

• Internal planning meetings
• Client meetings and calls - on-boarding, weekly calls, monthly meetings and quarterly planning
• Producing reports based upon client needs
• Forecasting results for your clients
• Auditing accounts confidently

Internal

• Innovation & collaboration
• Attending conferences & events
• Maintaining Google Ads & Analytics exams
• Cross department involvement
• Strategic thinking and a continued passion to learn

Essential Skills

• Experience in digital marketing campaign management
• Have passed the following exams: Google Ads Search Fundamentals, Google Ads Display, Google Ads Measurement, Google Ads Video, Shopping Ads, Google Ads Apps and Google Analytics for Beginners
• A mathematical and analytical mind
• Knowledge and experience in running campaigns
• Experience of Display DSPs
• Strong DV360 & Camapign Manager experience
• A strong understanding of bid/budget management and how changes affect performance
• The ability to deliver insightful analysis that drives improved performance
• Ability to analyse campaign performance and key on-site metrics using Google Analytics
• Use MS Office to a professional standard
• Ability to adapt quickly to ever-changing technologies and environment
• Excellent communicator, able to speak with authority to clients and colleagues alike

Desirable Skills

• Previous experience working within an agency or client team environment
• Any experience with the following platforms:
• Snapchat Ads Manager
• Twitter Ads
• LinkedIn Ads Manager
• Experience using the Google Marketing Platform (Search Ads 360, Analytics 360 etc.)
• An understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel
• A strong understanding of attribution models and the ability to guide clients on what works best for them as a business.
• Experience pitching paid media campaigns and helping grow revenue with upsells when the time has been right for the client
• Advanced skills in Microsoft Excel (e.g. complex formulae and PivotTables)